Category Archives: Books

Book Sales By the Numbers

Sometimes it’s easy to get discouraged when you’ve published a book. We’re not all Seth Godin. Books don’t fly off the virtual shelves. So I thought it might help to take a look at the numbers and try to keep them in perspective.

Addition by Adoption officially released on May 11 with a pre-sale in April. A few numbers to date:

  • Copies sold: 185
  • Copies in circulation: 212 (we’ve handed out 27 freebies for publicity, promotion and to friends/family)
  • Total donated to charity: water from book sales: $568
  • Total donated to charity: water by others: $1,478
  • Total raised for charity: water: $2,046
  • Number of people receiving clean water so far: 102
  • Amount we still need to raise to build a well in Ethiopia: $2,954

That’s all pretty incredible. Namely that a self-published book by an author with no platform (love my Twitter friends, but 1,600 followers is not a platform) could sell 185 copies. Even more incredible is that folks have pitched in nearly $1,500 to help build this well in Ethiopia with charity: water. That’s awesome.

What’s a little less awesome is that my net-profit is currently negative. People have told me that writing books is not a good way to make money, and I’m seeing how true that is. Though in all fairness, part of that negative profit is due to unsold inventory from an event that wasn’t very successful. If I can sell that unsold inventory I’ll be back in black (want a multi-copy pack or an Awesome Edition?).

Yes, I’ve become the self-published author with a box of unsold books in the basement.

Though they’re not in a box in the basement, they’re sitting on a shelf in my office. And now I’m thinking a shelf full of my own books in my office is a little narcissistic.

Then again, it’s a Twitter book. Maybe that fits.

So 185 books and $2,046 for clean water in Ethiopia! Those are good numbers. Thank you.

Operation Moses: Rescuing Ethiopian Jews

I’ve been reading a lot of Ethiopia-themed books lately (I was pleasantly surprised at how well stocked our library was for kids’ books), as I’m trying to thoroughly embrace our family’s new heritage. One of the books I came across is called The Return by Sonia Levitin and it tells the incredible story of Operation Moses.

Operation Moses was a covert evacuation of Ethiopian Jews (also known as Beta Israel) in 1984. Facing religious persecution and famine in Ethiopia under the dictatorship of Mengistu Haile Mariam, some 13,000 Jews escaped Ethiopia on foot and made for Sudan. Israel then airlifted the refugees to safety with the secret cooperation of the Sudanese government. It’s estimated that 4,000 died on the way trek to Sudan and another 1,000 were left behind when operation became public and other Arab nations pressured Sudan to stop the secret evacuations.

Many of those left behind in Sudan were later brought to Israel as part of the U.S.-lead follow-up mission, Operation Joshua, in 1985.

The situation didn’t change until 1991 and the Ethiopian revolution when Israel took advantage of the political instability to evacuate the remaining Ethiopian Jews as part of Operation Solomon. More than 14,000 were evacuated in a 36-hour period on 34 different flights. Today there are still several thousand Ethiopian Jews remaining in Ethiopia.

It’s an incredible story and bit of history you don’t really hear about. The Return tells the story from the perspective of a teenage girl who evacuates Ethiopia. The book gives a pretty detailed portrayal of the life of a rural Ethiopian Jew. You actually don’t get much of sense of what was actually happening with Operation Moses until the very end, which for me just prompted more research (and I’d love to do more beyond Wikipedia and a few random articles).

It’s another layer to the incredible history and people of Ethiopia.

Interview with Author Jane Kurtz

Photo credit Jonathan GoeringYou can’t explore books about Ethiopia without coming across children’s author Jane Kurtz. She grew up in Ethiopia with her missionary parents in the 1970s and has published dozens of books, a number of them focusing on Ethiopia. Her latest success has been with the American Girl series Lanie. Jane currently lives in Lawrence, Kansas, and is planning a trip to Ethiopia next month.

1. What’s your favorite memory about Ethiopia? What’s the most distinctive thing about the country that clearly says to you, “This is  Ethiopia!”?

I lived in Ethiopia for most of my childhood—in the countryside and in the city, as a toddler and as a kid and as a teenager, with my family and in boarding school—so I have a tangle of memories from all that time. I love the sense of connectedness and relationship. People pay attention to their families and sometimes even strangers in intense ways. I love the sensory richness: the smell of bere bere that soaks into everything, the unexpectedness of donkeys on a busy street.

Continue reading Interview with Author Jane Kurtz

Father’s Day in the Pioneer Press

Pioneer Press photo by Chris Polydoroff
Pioneer Press photo by Chris Polydoroff

I woke up to seeing myself in the Pioneer Press this morning as a part of a Father’s Day feature, Tweet Dad: West St. Paul father writes about his kids’ lives 140 characters at a time.

OK, not really.

I actually woke up to Milo storming into our bedroom at 5:45. We graduated Milo to a real bed last night and are now very appreciative of the cage-like qualities of a crib.

But after that I saw the incredible Pioneer Press feature on my book, Addition by Adoption: Kids, Causes & 140 Characters, complete with a little photo gallery and lots of details about my life as a twittering dad. I love that they mentioned my blogging history going back to 1998—and my comment that it was really bad back then (it was). I’m glad they included our latest addition at the very end. And I can’t quite pick a favorite picture—our kitchen dance party with Lexi in her ballerina, the fact that Milo in sporting his Red Wings shirt, or the five of us—dogs included—piled around the laptop (a rare moment indeed). But my favorite part about the story is that I didn’t say anything stupid to the reporter.

If you’re checking out my site for the first time, thanks for stopping by:

And a bigtime thanks to everyone who makes this stuff happen. I should specifically mention TriLion Studios and Ronald Cox, who volunteered to do the book’s cover and layout respectively, and the Pioneer Press for doing such a great story.

Thanks and happy Father’s Day!

Let’s Build a Well in Ethiopia

A year ago today we were in the midst of the Bald Birthday Benefit. We’d already shattered the $600 goal and my baldness was imminent. You pushed on and raised $2,605 for charity: water, giving clean water to 130 people for my 30th birthday. I’m still in awe and incredibly grateful for that.

This year I’ve released my book, Addition by Adoption, and a portion of the proceeds go to charity: water to build a well in Ethiopia. That’s a goal of $5,000. It’s a big goal. So far almost $1,000 has come in, most of it from donations.

I thought about doing the Bald Birthday Benefit again this year, but I’m not sure shaving my head is such a big draw anymore. But I still love celebrating my birthday by giving back.

So here’s the deal: My birthday is in 10 days. Father’s Day is in 15 days. All I really want is a well in Ethiopia. Help me get there.

There a number of ways you can donate, from straight cash to buying a copy of my book. We’ve set up a few special options with the book where more money can go to charity: water, from an Awesome Edition to a 10-copy package. I’m also willing to give you a free digital copy of the book for making a donation. And yes, if somebody wants to see me shave my head again, I’m willing to do it (for a price).

More than buying a book or giving some cash, you’re giving life. 70-80% of Ethiopians don’t have access to clean water. It ends up killing 300,000 Ethiopian children every year. It’s the number one cause of infant mortality.

So help me celebrate my birthday, let’s celebrate Father’s Day—heck, we can celebrate Flag Day too!—by building a well in Ethiopia. Give water. Give life. Thank you.

When Marian Anderson Sang

Marian Anderson in front of the Lincoln Memorial
Marian Anderson performing at the steps of the Lincoln Memorial in 1939.

I love that my wife is a kindergarten teacher. It means we have a vast collection of good children’s books—so many that I haven’t read a lot of them.

So today when Lexi pulled When Marian Sang off the shelf for her pre-naptime book, I was reading it for the first time. It’s beautifully illustrated and tells the story of black singer Marian Anderson and her struggles in the segregated, pre-civil rights America. I’d never heard of Marian Anderson before, but her tremendous voice was respected around the world.

In 1939 Howard University brought Marian to Washington, D.C., to perform. They tried to book Constitution Hall, but the Daughters of the American Revolution (D.A.R.), who ran the hall, refused to allow Marian to perform because she was black. First Lady Eleanor Roosevelt resigned from the D.A.R. over the incident.

Marian eventually performed on Easter Sunday at the Lincoln Memorial to a mixed-race crowd of 75,000 and a radio audience in the millions.

In 1943 the D.A.R. invited Marian to perform at Constitution Hall in support of the war effort. She agreed on the condition that the seating be mixed (as opposed to an all-white crowd or only allowing blacks to sit in the balcony). The D.A.R. agreed and it was the first time in the history of Constitution Hall that blacks and whites sat together.

I got choked up a few times reading the story and could barely keep it together. The injustice and cruelty of America’s history of racism is just stupid. I don’t have a better word for it.

At the point in the story when Marian isn’t allowed to apply to a music school—”We don’t take colored,” she’s told—there’s a picture of Marian’s mother comforting her. Lexi and I had this exchange:

“What’s wrong with her?” Lexi asked, pointing to the picture.

“She’s sad,” I said.

“Why is she sad?”

“They wouldn’t let her go to school because of the color of her skin.” My voice was already wavering, trying to hold it together.

“That’s not fair!” Like most kids, Lexi exclaims this over the most mundane things (no dessert, bed time, etc.), but she had real anger this time.

“No, it’s not fair,” I said, shaking my head and biting my lip to keep from sobbing.

Knowing her experience makes the words of the spirituals she sang all the more poignant: “Oh, nobody knows the trouble I see, nobody knows my sorrow…”

Book Update

I’ve avoided blogging non-stop about my book, so it seems safe to talk about it again (go buy a copy!). There are a few cool things to report:

  • First and foremost, we’ve officially raised $784 for charity: water. That’s clean water for 39 people. Only $4,216 to go. But unofficially another $96 has been raised by books sold that I haven’t been paid for yet, which brings us to…
  • My jaw dropped the other night when I saw this tweet: “I LOVE your book. I just ordered 40 copies 4 gifts in my adoption classes.” Wow. That’s just incredible. (Speaking of which, if you’re interested in multiple copies of my book, let’s talk—I can make you a deal.)
  • That massive order, plus the other books sold and our pre-order, puts us at 114 copies of Addition by Adoption sold. I’m now in the top 21% of the publishing industry (if you like facts that don’t mean much). Not too shabby for a self-published collection of Twitter posts.
  • I’ve also signed up to have a booth at the annual Ethiopian picnic in the Twin Cities, the Summer Mehaber. It’s put on by the Ethiopian Kids Community, an organization that serves families with Ethiopian American children, so it’s a lot of adoptive families. I’m hoping it will be an ideal audience for the book, but I’m also a little freaked out about what to do with a 10′ x 20′ booth. I’m also hoping to hire some people to run the booth for me, both because sitting in a booth all day and hocking my book is something I’d be terrible at, plus I’d rather be at the picnic with my family all day. It also means diving deep into the real world of marketing—spending money to make money. It sounds ridiculous, but I don’t have a lot of first hand experience with marketing and direct sales (i.e., how many books do I need to sell at the event to cover all my expenses and make it worthwhile?). I’m just a writer!

At any rate, the book project keeps marching on.

Keeping Book Sales in Perspective

So my book, Addition by Adoption, officially released on Amazon last week. And so I began my fixation with Amazon’s sales rank, something I imagine most authors go through (whether or not they admit it).

Before the May 11 release date the book’s Amazon sales rank was in the 500,000 range. Not too shabby, considering the millions of books that are published, right? Then on Tuesday the popularity surge began. It zoomed into the top 100,000, eventually settling as high as 55,721. It did end up at #35 in the adoption category.

Whoa. I know, right?

I assumed my book must be selling like hotcakes. Wow. All my hard work trying to spread the word about this thing (i.e., being annoying) must be paying off.

Not quite. Turns out the Amazon sales rank doesn’t mean as much as you might think. Depending on what you read and who you believe, cracking the top 100,000 might mean you’ve sold a single copy lately. Cracking the top 10,000 might mean you’ve sold a dozen copies. The top 1,000 might mean 50 copies.

It’s all relative. It’s all fluctuating. It’s all meaningless.

Just as quickly as my book surged, it also flopped. Today we’re sitting at 483,172. Total monthly sales to date? Seven. I don’t know what ‘selling like hotcakes’ actually means, but I’m pretty sure it’s more than seven.

Continue reading Keeping Book Sales in Perspective

Twitter/Adoption Book Now Available

The Book ArrivesToday’s the day: My book is now available on Amazon.com.

Go buy a copy.

Thanks.

Why should you buy a copy?

Fair question. Let’s see…

  1. It’s funny. But don’t take my word for it—most of these people said it was funny (some actually called it “hilarious”).
  2. It’s inspirational. Again, not my words.
  3. It’s short. At only 82 pages and comprised of 140-character updates, this one isn’t going to take you long to finish.
  4. It makes Twitter useful. Lots of people like to make fun of Twitter and joke about how useless it is. This book is proof positive of the usefulness of Twitter.
  5. It’s for a good cause. A portion of the proceeds will go to build a well in Ethiopia through charity: water. We’ve already raised $276 for clean water, but we have a long way to go to reach our $5,000 goal.
  6. Then I can shut up about it.

So check out Addition by Adoption: Kids, Causes & 140 Characters. Buy one for your mom.

Let me add a big thank you. There are so many people who have made this book possible, from my hilarious kids to my lovely wife to my friends who helped create the book and became my marketing team. It’s humbling to see the responses pour in over e-mail, Twitter and Facebook. Thank you.

(And if you’d like to help spread the word, I’ll be your friend!)

Win a Free Copy of My Book

My book, Addition by Adoption: Kids, Causes & 140 Characters officially releases next week. But you can win it. There are two different opportunities to win yourself a copy:

Finally
I’m a little-biased towards this one, since it’s my wife. Abby is doing a fun giveaway with some motivation to better your chances of winning. Tweet/blog/whatever about the book or make a donation and you increase your chances of winning. Very cool.

Faith & Geekery
A more traditional ‘enter to win’ giveaway from a site that covers all things faith- and geek-related. They reviewed the book and I’ll also be doing an interview with the site that should appear on Friday.

So check out those sites and try to win yourself a copy.