Category Archives: Books

Books, Business & Marketing, God, Church & Stuff

Outspoken Releases

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So I wrote another book.

Well, not just me. Tim Schraeder came up with this brilliant idea and asked a bunch of people to contribute. In this case, “a bunch” is defined as more than 60. I edited the book and contributed two chapters. And since I work for the organization putting the book out, I’m doing some of the promo work.

It’s been an incredible experience. The book is called Outspoken: Conversations on Church Communication. It’s all about how churches can communicate better, which as you can probably guess is the heart and soul of the blog I run, Church Marketing Sucks. You can read an excerpt of one of my chapters over there.

The book officially launched today. I keep reminding myself to keep book sales in perspective. I’ve done two other major book releases and I’ve watched the Amazon sales rank rise and fall. Watching the numbers is folly. That’s what you tell yourself to feel better. But secretly I keep hitting refresh and watching that darn sales rank.

As I’m typing this, we’re at a high of #225. I don’t think Addition by Adoption ever went higher than 55,000. That means that of all the millions of books on Amazon, today there are only 225 selling more copies than Outspoken. If that’s not crazy enough, right now the book is #92 on the hot new releases list, #3 on the movers and shakers list, #24 on the best sellers in Christianity and #4 on the hot new releases in Christianity (right above Joyce Meyer and below Joel Osteen).

Crazy. I don’t know what that actually means for sales numbers yet (though it’s probably fewer than you’d expect). But what’s even better about all those sales numbers is that the book benefits the nonprofit Center for Church Communication and a portion of the proceeds will go to Creative Missions, a missions trip for creatives that actually helps churches communicate better. So by purchasing a book to help your church communicate better, you also help other churches communicate better. So cool.

Such a cool project to be a part of. Thanks to all the contributors who wrote for the book, the team that helped pull it together (and there are a lot of you!), the folks who have been promoting it and of course Tim Schraeder for having this whole brainstorm in the first place. I’m so excited and thankful that I get to work with people like this on projects like this.

You can buy the book on Amazon (where it’s even on sale!).

Books, Society

Clean Water for Elirose

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Clean Water for EliroseI’ve talked about clean water a lot, so it should be no surprise that I’m loving Clean Water for Elirose. It’s a children’s book explaining to kids what it’s like to not have clean water that comes out of the tap. It’s written by a fellow Twin Citizen, Ariah Fine, and the book itself supports clean water.

Right now a Kickstarter campaign is wrapping up that has so far raised nearly $4,000 of a $3,500 goal to enable cheaper publishing of the book so it can help more folks. Ariah is not only raising money himself for clean water, but he’s enabling other people to raise money. If you want to support the project, $3 gets you a copy of the book. If that’s not a good enough deal, you can donate $100 and get 50 copies. Perfect for your own water-generating fundraiser.

It’s a great little project and you can even read the book online. Check it out and support it. They’ve already hit the goal, but more help is even better.

Books

Open Our Eyes: Sales Report

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Open Our Eyes: Seeing the Invisible People of HomelessnessThis fall I released the book Open Our Eyes: Seeing the Invisible People of Homelessness. The little book tells the stories of homeless people—families, kids, grandparents—and supports the work of homeless advocate Mark Horvath and his site, InvisiblePeople.tv.

All profit from the book goes to Mark. All of it. Here’s a quick report on book sales so we can be an open book:

  • October sales: 2 copies, $7.68 profit (we didn’t launch until November, so you folks were ahead of the curve)
  • November sales: 57 copies, $218.88
  • December sales: 30 copies, $77.59

These are only numbers for print copies and we earn roughly $3.84 per copy from Amazon sales (the numbers don’t add up because sales through other channels have a lower royalty rate).

Ironically, payments for digital versions come later, and I received the first one today:

  • November sales: 30 copies, $99.20 profit.

So far I’ve sent Mark two payments. The first was for $226.56 at the end of the year (October & November physical sales) and the second was for $176.79 that I sent this morning (December physical sales & November digital sales).

So to date Open Our Eyes has earned $403.35 to support InvisiblePeople.tv. We’ve also sold 119 copies, which puts us in the top 21% of books published. It’s not vast riches to solve all Mark’s problems, but it’s something. And hopefully it will grow.

Thanks for your support and thanks to everyone who made this book happen. I’d love to keep these payments going for a long time, so please buy a copy if you haven’t already and spread the word.

Books

2010 Reading List

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Time for my annual brag-a-thon of the books I read in the past year. Nobody likely cares, but I find joy in keeping a running tally. Plus it’s fun to keep track of stuff on an annual basis (like when I turn on the heat—yes,  I’m weird).

This year was a mix of post-apocalyptic tales and some of my favorite authors. I tend to put off reading some of my favorite authors so I can save up their stories, but the result is never I read them. So this year I got around to reading a few from some of my favorites like Anne Lamott, Barbara Kingsolver and Frederick Buencher. I also dove more deeply into the post-apocalyptic genre, carrying over last year’s obsession and being spurned on by publishing my own story.

This year I think I managed to read more books than I have since 2002. I’ve found one way to read more is to have a stack of books on hand that I’m eager to read. That way when I finish one book I can dive right into the next book. Most of my reading droughts happen when I don’t dive into a new book right away. Oddly enough, I’ve had to turn to the library to keep that interesting stack of books (cuz the 1,500+ books in our personal library aren’t enough?!). Carrying a book with me wherever I go also helps me read more—I get my best reading done while waiting for the dogs to pee.

You can also check out my previous reading lists: 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002 and 2001.

Continue reading 2010 Reading List →

Books, Family, Writing

Looking Back at 2010

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It’s New Year’s Eve and nobody’s really working today, so it’s time for a little 2010 recap. Thankfully my wife did a full recap in photos, so I can skimp a little.

2010 has been insane.

Bigger Family
The biggest moment, of course, was welcoming a preteen into our family, along with all the Hannah Montana and Justin Bieber and sparkly pink that comes with a pre-teen. It’s been quite a ride with Yeshumnesh and we’ve got a ways to go. I’ve never felt so old—and at the same time so young. I did manage to welcome Yeshumnesh into our family with a new haircut. First time in three years I paid for one. The mohawk made our Christmas card.

Writing Wins
I also published three books:

Addition by Adoption, is my book of tweets about raising kids and bringing Milo home from Ethiopia. A portion of the proceeds go to clean water in Ethiopia, and in September we hit the $5,000 mark and raised enough to build a well in Ethiopia. The book is also just barely turning a profit, which is exciting.

Then there’s Open Our Eyes, the book that supports homeless advocate Mark Horvath. If you want to know more about what Mark does, read Ka’e k’e‘s story. It’s been a big year for Mark. We also helped him win $50,000. The book has all kinds of big names contributors, like New York Times best-selling author Chris Brogan. All profits from the book go to support Mark’s work with InvisiblePeople.tv. The profits aren’t much—I send Mark his first payment yesterday ($226.56), but he won’t be retiring any time soon. Knowing Mark he’ll be spending it on someone else.

I also published a post-apocalyptic sci-fi novel. More for fun than anything and to give self publishing a try (works nicely, crappy cover and all). The post-apocalyptic fun continued all year as I kept diving into more post-apocalyptic literature (hmm… maybe I should have reversed that order).

For all the writing success, I also had a big failure. My fourth attempt at National Novel Writing Month fell flat. I gave up after two weeks when the story wasn’t coming together and I realized my life was too busy.

Giving Back
With building a well in Ethiopia and publishing a book to fight homelessness I’ve done a lot of giving back this year. But it started even earlier when we responded to an earthquake by coloring. Lexi’s pictures ended up raising $675 for Haiti. Other folks got in on the action about the time the idea fizzled out. I’d love to do more with it, but I think I have enough charity cases on my hand.

Books

Open Our Eyes Press

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Earlier this week I reported the first week sales for Open Our Eyes. The book’s been doing pretty well and we’re building on lots of publicity. Here are some of the highlights:

You can find more on the reviews page. We still need all the help we can get to keep the momentum going. Please consider tweeting it, liking it on Facebook or doing whatever you can to spread the word.

And don’t forget to buy a copy from Amazon.com.

Thanks.

Books

Open Our Eyes: One Week

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Open Our Eyes: Seeing the Invisible People of HomelessnessLast week we launched Open Our Eyes to lots of rave reviews. It’s been a busy week and very exciting because all the profits go to homeless advocate Mark Horvath and his nonprofit InvisiblePeople.tv. It’s been fun to see so many people come together to support the book.

I know it didn’t mean anything, but it was especially cool to see the book climb to #7,864 on Amazon’s sales rank and #3,680 on their Kindle store.

In reality, we sold 44 print copies and 21 digital copies. That works out to something in the neighborhood of $220 for Mark Horvath! (I’ll have exact numbers later, but the Kindle royalty figures are current through Saturday, which missed a few sales)

Those numbers may sound small, but that’s quite a launch for a self-published book. My hope is that momentum will continue to build and books will continue to sell, raising more money for Mark.

A big thanks goes out to everyone who helped make this thing possible. Now we just have to keep pushing it and build on this success. So you if you haven’t bought a copy yet, do it today.

Books, Society

Go Buy Open Our Eyes

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Help the homeless: I wrote a chapter. You can buy a copy.Back in January I pulled the trigger on yet another book idea. I loved the work Mark Horvath was doing to help the homeless. I hated that Mark was nearly homeless himself (again), living in a cockroach apartment with nothing in his fridge but a discounted vegetable tray and a bottle of water. He was eating his meals at the homeless shelter.

It was stupid (and it still is). Somebody should be supporting Mark and making sure he can do this work without working himself to death. But nobody had stepped up. So I did. I couldn’t do much, but I figured I could put together a project that produces something people might be willing to buy, and we could give the money to Mark. So that’s what we did.

I got a whole bunch of Mark’s friends to contribute—people like Trust Agent author Chris Brogan, mom blogger Jessica Gottlieb and Ford’s social media guru Scott Monty (and 21 others). We wrote up stories of homeless people from Mark’s travels across the country, telling the stories of moms and their kids, people who had been homeless for days and 0thers for decades, people from Seattle and Florida. The result is a manual to motivate action. It drips with Mark’s attitude and passion, the way he used what little resources he had, plugged them into social media and turned this thing into a real movement.

I hope you’ll check it out. It would mean a lot to me and it would support Mark.

Today’s the day, folks. Open Our Eyes: Seeing the Invisible People of Homelessness launches today. Please go buy it:

Then tell your friends to buy it, review it on Amazon, like it on Facebook, whatever you can do. I need your help. Mark needs your help. The homeless out there need your help. Thanks.

Remember that all profits go to homeless advocate Mark Horvath and his nonprofit InvisiblePeople.tv.

Books, Writing

Lost & Found in Como Park

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Como ParkHere’s proof that I’m crazy.

Earlier this week I announced Open Our Eyes: Seeing the Invisible People of Homelessness, my project to support Mark Horvath and InvisiblePeople.tv. It launches November 9. Last night I launched a Kickstarter campaign to publish this year’s National Novel Writing Month effort, Lost & Found in Como Park.

As if my life wasn’t crazy enough.

So here’s the deal: I love Como Park. It’s this great park we have in St. Paul. It’s got a free zoo and the conservatory and trails and statues. It’s more than 100 years old, so there’s history everywhere you look. It’s great place to take your family.

I’ve decided to set this year’s NaNoWriMo story in Como Park. I want to use the locale and the history—and more than that, I want to bridge fiction and reality. I want to place a memorial brick in Como Park for a fictional character from the book. It’s a celebration of Como Park and a way to make the story real.

So if we can hit the $1,000-goal then we’ll publish the book and put a brick in Como Park and make this thing happen. Kickstarter works on pledges, so if we don’t hit the goal, you don’t have to pay. I’ll write the book either way, but publishing the book and placing the brick are dependent on getting enough pledges. If we go past the goal we can make the book better.

There are all kinds of rewards for making a pledge and backing the project. I tried to make them low cost and high fun—so you’re getting a deal, not being charged a premium. For $10 you can get a copy of the book (I won’t be able to sell it that cheap, so you’re getting a deal). We’re also giving away a bunch of Como Park souvenirs that I’m going to work into the story. You can also be written into the story. Or you can get a personal tour of Como Park. Lots of fun stuff.

I’m hoping this will serve as some extra incentive while I’m writing the novel and a fun way to share the story and Como Park with all of you.

Or, I’m just crazy.

The novel writing starts on Monday. You’ve got until the end of November to pledge. Want to join me?

Books, Society

InvisiblePeople.tv Book Launches November 9

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Open Our Eyes: Seeing the Invisible People of HomelessnessMy third book project of 2010, Open Our Eyes: Seeing the Invisible People of Homelessness, will officially launch on Nov. 9. The book will support homeless advocate Mark Horvath and his work with the nonprofit InvisiblePeople.tv.

The book gives voice to homeless people, retelling their stories from videos on InvisiblePeople.tv. It also features the contributions from some 25 tech, nonprofit and social media experts reflecting on homelessness and the power of technology that Mark has harnessed. The book also tackles misconceptions about homelessness and gives suggestions for how you can help.

It officially launches on Nov. 9 and will be available for $9.99 on Amazon (details on digital formats are forthcoming). All profits will go to InvisiblePeople.tv. That works out to $3.84 per copy from Amazon, 100% of the royalty. I’m not making any money on this project.

Since Mark first supported one of my initial efforts to help the homeless (while he was facing homelessness himself), I’ve been a huge fan of him and his work. I’ve always thought Mark should have more support than he does and I’ve been appalled when I hear how he’s barely making it. Someone with his heart doing the work he’s doing shouldn’t have to worry about health insurance or what he’s going to eat. That’s why I so strongly supported his efforts to win the $50,000 Pepsi Challenge grant at SXSW (which he did win, and he reinvested into WeAreVisible.com, among other efforts).

And so I’ve always wanted to do something big to support Mark. Sure I could send him a check, but that’s not going to go very far (especially a check from my bank account). I always thought someone needed to rally behind Mark and create something to raise money for him.

I had the idea of creating a book with all the proceeds going to Mark. He has such a good story and has inspired so many and there’s such a need for a more in-depth resource like that. It was a brilliant idea (if I do say so myself), but no one was doing it.

So I decided it was time to do it.

Last January the process started and I actually thought we could have the book out in March. Silly me. Ten months later we’re finally getting the book out with the support of so many people (check out all those names at the bottom of the page—those are the ones who made this happen).

And we’re going to need more help. This is a self-published project and that means it won’t go anywhere unless we get it there. And to be honest, I’ve put so much time into this project that I really can’t afford to give it the time it now needs. My only hope is that the many contributors, the many friends and supporters of Mark, and folks like you will pick up the torch and carry this project home.

So please check it out. Buy a copy. Tell your friends.

It’s time we opened our eyes and saw the invisible homeless people in our midst. They’re not just the stereotypical man on the corner with a cardboard sign. They’re families—just like mine. People—just like you—who were just one tragedy away from the street. Let’s open our eyes, open our hearts and help.