Category Archives: Employment

Employment, Twin Cities

7 Stories in 5 Days

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So it’s been a long week. Yeah, there was that whole political tsunami on Sunday. Feels like an eon since then. (And the energy… feels like it’s only ramped up since then, for what it’s worth.) But I’m more talking about locally and my reporting with West St. Paul Reader.

This week we ran seven stories in five days.

Multiple stories that we broke and some exclusives. It’s big stuff like a long-time restaurant leaving and a 115-year-old historic mansion torn down, and what should have been simpler stories like a library renovation—that some how drew the ire of anti-library trolls (BTW, did an update on that story Friday night, because book nerds love library plans!).

It’s been a lot.

Continue reading 7 Stories in 5 Days →
Employment, Introspection, Twin Cities

West St. Paul Reader: Five Year Anniversary

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Five years ago today I launched West St. Paul Reader with the first-ever post, a recap of a City Council meeting.

That first post really epitomizes the work we do: It’s narrowly focused on what happens in our first-ring suburb. It celebrates what’s happening in the community. It serves as an archive to mark what happened, when, and why. I just spent some time reflecting on that first post five years later.

Reflecting on Five Years

We’re doing a whole five-year anniversary member drive with an audacious goal of 50 members to mark five years by 5/25. But more than flogging a member drive and trying to bring in new members, today I’m trying to reflect on five years of this work.

Continue reading West St. Paul Reader: Five Year Anniversary →
Employment, Twin Cities

West St. Paul Reader Member Drive

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I’m in the midst of a member drive for my local, neighborhood news site, West St. Paul Reader. We do hyper-local news—like City Council, new restaurants in town, and local election coverage. We’re supported by members—neighbors, really (it’s a small suburb)—hence a year-end push to grow our support.

So far it’s a big success. We hit our initial goal last week—25 new or upgraded members—and then hit one of our ongoing goals—200 total members. Now we’re pushing for 225 members and then our big goal of 250 members—when we’ll add coverage of local school board meetings.

Continue reading West St. Paul Reader Member Drive →
Employment, Twin Cities

Support Local News

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It’s my birthday. If you’d like to help me celebrate, consider supporting one of my projects and becoming a member of West St. Paul Reader through Patreon.

What Is West St. Paul Reader?

Back in 2019 I started reporting on local news here in West St. Paul. I attend city council meetings, I find out what’s being built on the corner, I low-key bug people, I interview candidates, I research history, I take a lot of pictures, I try to celebrate the amazing things and people in this town. I can be a very dorky tour guide.

Continue reading Support Local News →
Art, Employment, Twin Cities

Two Years of Local News

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Two years ago I launched the hyper-local news site West St. Paul Reader. After a few years of getting involved in my local community, starting to write about it here, and then a good several months of writing about City Council, I decided to take it to the next level.

I remember a few months before I pulled the trigger, a friend asked if I’d consider spinning off a site focused on West St. Paul. “No way,” I scoffed.

And here I am. Not only did I launch that site, but it’s working. I was able to get it up and running thanks to the support of 68 people on Kickstarter. Today I’ve got 82 people giving monthly or annual support through Patreon.

That ongoing support really makes this endeavor possible. I spent a lot of time attending City Council meetings, writing stories, taking pictures, and more. I couldn’t do that if I weren’t getting paid. So those folks are making local news happen.

To celebrate, I commissioned a local artist to create an exclusive West St. Paul postcard. It’s available to my Patreon members.

"The Road Home" by Sarah Lew

It’s pretty incredible that I’ve been doing local news for two years and that I get to create cool stuff like that postcard.

Thanks to everyone who makes this possible.

Employment, Twin Cities

THanks for Supporting West St. Paul Reader

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Back in May I launched West St. Paul Reader. It’s a hyper local news site focused on my town of West St. Paul. It exists thanks to the generous support of a lot of people, from my initial Kickstarter backers to my current Patreon supporters.

It’s been a wild journey, and I’m very grateful for it.

I’ve been writing about West St. Paul here on my personal blog for a while. I think it started in 2014 when we had a hotly contested mayoral election. And it grew from there. It was always a hobby, but it was taking more and more of my time. I write for a living, so that was kind of a problem. I wanted to do something more official and more sustainable. There were stories I just couldn’t tell because it was a hobby. I wanted to do something more.

But I wasn’t sure if it would work. I’ve had a lot of not-so-great ideas over the years that didn’t go anywhere. So I launched a Kickstarter campaign with some trepidation.

It only took five days to hit the initial goal. And it went up from there. That initial boost literally kickstarted West St. Paul Reader. From that initial support I was able to hire a local designer to create a logo, pay a writer to do a post on local taco joints, and hopefully pay some more writers—because it’s important to pay people for their work.

It’s also important to me that West St. Paul Reader is sustainable. I enjoy doing it, but it’s not a hobby. It’s part of my business. It takes a lot of time away from my regular freelance work—and I’ve got bills to pay.

So I’m incredibly grateful to see the ongoing support grow through Patreon. This is a way to support West St. Paul Reader through monthly payments. In return, it helps keep people informed, there are patron-only updates, and other extras.

When an email notification of a new patron comes through, I’ve pumped my first in the air or run a victory lap around my office. It’s exciting because it means this thing is working.

And that has meant some strange and wonderful things. Such as:

For a total of 83 posts.

So to everyone who has made West St. Paul Reader happen, thank you.

If you want to join the team and support West St. Paul Reader you can become a patron.

Employment, God, Church & Stuff

10 Years of Church Marketing Sucks

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Ten years ago today, on July 22, 2004, a little website called Church Marketing Sucks went live. Our very first blog post went up and we’ve been challenging the church to communicate better ever since.

We’re still going strong today, and we’ve been throwing a month-long anniversary celebration for the month of July. After all, you only get to celebrate a 10-year anniversary once. We’ve got giveaways (T-shirts!), discounts and lots of posts exploring whether or not church marketing still sucks. We’re also doing a hangout next week and more is still coming.

It’s kind of incredible to be involved in something like this for so long. I’ve been the editor of Church Marketing Sucks for 10 years. In this day and age few people get to do anything for 10 years, never mind work on a website.

Church Marketing Sucks has out-lasted the fads, lived beyond the hype and been around long enough to become one of the dinosaurs of the Internet age. And hopefully we’ll be around for a while longer. We’ve been debating the question, but I’m convinced that church marketing does still suck. We’ve got work to do to help churches share the greatest story ever told.

Everything we’ve accomplished so far is really thanks to the vision and dedication of Brad Abare and the team of directors, board members and volunteers that make what we do happen. Brad not only had the vision to start this up 10 years ago, but the commitment to see it through and the trust to let someone like me run it.

Any number of things could have derailed us over the years. But I’m incredibly grateful for the dedication that made us a long-standing voice. I’m still humbled and thankful to be doing this, and I hope to be at it for a while longer.

Here’s to more frustration, education and motivation.

Business & Marketing, Employment, Writing

5 Minutes a Day

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I recently read Evil Plans: Having Fun on the Road to World Domination by Hugh MacLeod. I mean, why wouldn’t you read a book called Evil Plans?

It’s another book about creativity and striking out on your own, written by a guy who made a name for himself by drawing cartoons on the backs of business cards. That’s all well and good, but sometimes I think these kind of screeds are a little too niche. Some people like having a 9-to-5 job and working for an employer and that doesn’t make them brainless schlubs. Maybe more people can and do have their Evil Plan side projects today than ever before, but that doesn’t mean it’s for everybody.

But that’s my own rant on rants like this. What I really wanted to talk about was one of the brilliant thoughts that stuck with me from the book:

“Like a very talented pianist once told me when I was a boy, it’s better to practice a musical instrument for five minutes a day than to practice for two hours once a week. It’s something I never forgot.” (page 39)

Five minutes a day is better than two hours once a week. If you’re serious about anything, if you want to get good at anything, if you want to tackle a tough project, you need this advice (read: I need this advice).

It’s the consistency that wins over time, not the herculean effort.

And really, if you love it, you’ll find those five minutes are never enough and you’ll start to make more time. But at least take those five minutes.

(My problem is I can never stick to just five minutes and it turns into two hours and the next day I can’t afford to dive in so deeply, so I don’t. I need to learn some self-control. Or I need an egg timer. Or maybe a real egg timer.)

And yes, this is just a gimmick. It’s like all the other ideas, techniques and tricks out there to get you to do something: National Novel Writing Month, inbox zero, pick your favorite Lifehacker gem. But let’s call them what they are: gimmicks. Designed to get us to accomplish a task we can’t otherwise seem to do. Another comment MacLeod makes is that we’re just primates, and like primates we need to be tricked into accomplishing something.

Daily Grind, Employment, Family, Friends

January Sucks: Admitting Failure & Struggle

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The other day I tweeted about how much January sucks:

I think this month is trying to crush me. And then kick me while I’m down. Not nice, January. Not nice.

I was sick for two weeks and it feels like I’ve spent the whole month coughing.

But the bigger issue is the struggle. I haven’t blogged much lately, in part because life seems like such a struggle lately. It’s hard. I feel like I’m flirting with failure and that’s not a popular topic to talk about. It’s not a topic that pulls me to the computer to craft a blog post.

But I think it’s time to fess up and move on.

Life is hard right now. Work has been slow for a while. Bills are stacking up and it’s depleting whatever safety net we had. I’m not saying this for pity. It’s just the way things are. It’s too easy to think everyone else is doing just fine and we’re the ones who are struggling, but I’m sure that’s not the case.

So between work and bills and daddy daycare and a preteen who doesn’t want to be here, it’s hard. I’m struggling.

I keep reminding myself that these are the times that show us what we’re made of. And what am I made of? Do I have what it takes to make it work? Or is this juggling act going to come crashing down? Some days I don’t know.

But we keep on.

My saving grace lately has been a client with a nearly unlimited capacity for low-paying freelance articles. Last week they offered me a section editor position and are putting me on retainer. It’s more work for less money, but it’s steady. It’s not the solution to all my problems (is there such a thing?), but it’s a nice step forward.

I’m also thankful for friends we can lean on. My color-coded Google calendar could trigger a migraine it’s so full. Lots of entries involve friends stepping in to watch kids or loan cars or give us some measure of sanity. We couldn’t do this alone.

I’m also thankful for a smart and strong wife. These are hard times and we need a lot of strength to get through. I’m proud that Abby has both good ideas and insights, but also the strength to buckle down and get through this. Especially since financial stress has to be about the worst kind of stress (otherwise you can throw money at the stress and that at least helps a little bit).

One of the books I’ve been reading lately (Not For Sale) reminds me that no matter how tough life gets, I have it easy. The book tells stories of children ripped from their homes, forced to murder and butcher their friends as they’re turned into child soldiers in Uganda. Or women enslaved in brothels in Southeast Asia and each glimmer of freedom turns out to be more of the same rejection and pain. My struggle would be their cakewalk.

I’m also thankful for babies. A few just born and a few still on the way, lighting up their parents’ lives like electricity. Can’t help but smile at that.

A little perspective always helps. And so we struggle on.