This whole flip-flop fiasco with World Vision (declaring one day that they’ll employee abstinent or married gay people and then reversing the decision two days later) just makes me sad. I wrote a piece about it for Church Marketing Sucks, but it’s primarily from a communication lens, exploring how World Vision tried to [rightly] focus on their mission of helping kids in poverty but in the process forgot that very mission. In short, they ended up in a fight about gay people instead of helping kids in poverty.
I think that was a tragic miscue, and I’m curious if more will come out about how this situation went down. Tony Jones claims to have the inside scoop from “unnamed sources” at World Vision (which sounds all cloak and dagger, though in this social media age that sounds totally reasonable), that basically this had been a multi-year process roll out but a leak to Christianity Today forced their hand.
However it went down, it’s unfortunate. Rather than taking a stand on LGBT issues, World Vision was trying to opt out of the discussion so they could be focused on more important things. I think that’s commendable. The fact that opting out was vehemently rejected is shameful. We’re not talking about a church, a pastor or a theological publisher—somebody dealing with theology where a stand on sexuality might actually be important. We’re talking about child sponsorship. We’re not even talking about affirming gay marriage, we’re talking about avoiding a fight.
I’m convinced that LGBT issues are going to continue to rip the church apart until either we figure out how to handle this or there’s nothing left. Actual LGBT people are hurting and struggling with their faith, and we’re too busy arguing about whether or not it’s OK to employ them. Other people see this as one more reason to walk away from the church.
