Tag Archives: Guy Kawasaki

The Guy Kawasaki Bump

My stats

On Tuesday I picked a fight with marketing guru Guy Kawasaki on Twitter. I called him out on what I considered to be a questionable marketing practice and he engaged in a little debate. I blogged about it in order to fully explain my position and Kawasaki linked to it, drawing even more attention.

In the end my traffic increased six-fold. For one day. You can see the lovely bump in the graph above. I’m sure there might be some residual folks—so thanks for sticking around. On Twitter I saw more than 100 followers in 24 hours (and they haven’t un-followed … yet). Wow. Kind of a wild ride. Not what I expected (or intended) from trying to point out a flawed idea. And thanks to the many, many people who agreed with me. The marketing guru isn’t always right (though he’d claim otherwise).

And for the record, I saw no corresponding increase in my Google Adsense earnings. The crap ads on the Kawasaki post didn’t help. Starting to rethink Adsense.

I Picked a Fight with Guy Kawasaki

Last night I picked a fight with Guy Kawasaki on Twitter. For those who don’t know, Kawasaki is a marketing genius, former brand evangelist for Apple and current venture capitalist. He’s a big name. One of his current projects is Alltop, a cool little site that offers the best of the web for any particular subject (say, church?).

I called Kawasaki out over the Alltop Twitterfeed, where anyone can sign up and let Alltop post tweets to their Twitter account. It’s essentially handing over the keys to your platform and ceding your voice to a commercial. A handful of people I follow on Twitter signed up when Kawasaki offered a signed copy of his new book. I started to notice when I saw friends posting tweets about stuff they normally didn’t talk about:

Is it stork time?: http://pregnancy.alltop.com is for you.

Mostly for lawyers: Electronic Discovery news: http://ediscovery.alltop.com

If you love bags, you’ll love this site: http://bags.alltop.com

And then different friends tweeting the exact same thing. I smelled a skunk. And it was Kawasaki.

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