Last night I picked a fight with Guy Kawasaki on Twitter. For those who don’t know, Kawasaki is a marketing genius, former brand evangelist for Apple and current venture capitalist. He’s a big name. One of his current projects is Alltop, a cool little site that offers the best of the web for any particular subject (say, church?).
I called Kawasaki out over the Alltop Twitterfeed, where anyone can sign up and let Alltop post tweets to their Twitter account. It’s essentially handing over the keys to your platform and ceding your voice to a commercial. A handful of people I follow on Twitter signed up when Kawasaki offered a signed copy of his new book. I started to notice when I saw friends posting tweets about stuff they normally didn’t talk about:
Is it stork time?: http://pregnancy.alltop.com is for you.
Mostly for lawyers: Electronic Discovery news: http://ediscovery.alltop.com
If you love bags, you’ll love this site: http://bags.alltop.com
And then different friends tweeting the exact same thing. I smelled a skunk. And it was Kawasaki.