Category Archives: Books

Church Communication Heroes

Church Communication Heroes Volume 1Last month I put together another yet another ebook, this one exploring heroes. Church Communication Heroes Volume 1 launched on All Saints’ Day last week. It’s another ebook from Church Marketing Sucks, our second one this year.

I’m especially excited about this one because it finds inspiration in the historical figures who have gone before us. They may not have used Facebook hundreds of years ago, but they still had to communicate. I think churches can learn a lot from history and too often we’re disconnected from it.

Church communicators may not think we have any history, but we do.

The book explores the stories of 15 saints of communication, including familiar names such as  Martin Luther King Jr. and Vincent van Gogh and less obvious names such as Pauli Murray and Pandita Ramabai. We also had a ton of great writers and an incredible cover design.

It’s also fun because it’s volume one. The plan is to roll out more hero stories in the future.

Learn more about the ebook and pick up your own copy >>

The Joy of Author Readings

Last week I went to two separate author readings: Addie Zierman read from her beautiful spiritual memoir, When We Were On Fire, on Tuesday evening at Northwestern University; and Rainbow Rowell read a short bit from her 1980s teen love story, Eleanor & Park, on Wednesday at the Harriet Island Pavilion.

I love hearing from authors. It’s great to hear an author’s work in their own voice. I still remember hearing Wendell Berry read from Jayber Crow during college and just being blown away. That was a book  I had to read.

Author readings are also great events because they’re free. It’s not like you can get that deal with your favorite band. I’m not big on autographs and needing to meet authors, but that can be fun as well. And if you’re looking to meet women, apparently author events are the place to go. Maybe I’m just reading the wrong books, but the gender balance was way off. That makes sense for a teen love story, but I felt a bit like the old skeezy guy (sticking around for an autograph would not have helped that issue either). Continue reading The Joy of Author Readings

Watch 137 Books in One Year at Ignite

A few months back I spoke at Ignite Minneapolis about reading a lot. I’m not big on public speaking, but I survived and had some fun doing it. Now you can watch my 5-minute talk on how to fall in love with reading:

Learn more about 137 Books in One Year: How to Fall in Love With Reading Again.

Check out some of the books I plugged:

Happy 4th of July: 137 Books is Free

My book about reading a lot of books, 137 Books in One Year: How to Fall in Love With Reading, is free today.

Go to Amazon and grab your free copy.

Happy Fourth of July.

So far in 2013 I’ve read 76 books. That puts me nicely ahead of schedule to beat last year’s 137 books. Of course quality is much more important than quantity.

Hope you’re finding some quality books. Today’s a good day to read some.

World War Z: Book vs. Movie

World War ZYesterday I went to see the new Brad Pitt movie World War Z, the adaptation of the novel by Max Brooks, where ‘adaptation’ means they share the same title. Seriously, the only similarities the book and movie share is that they’re both about zombies.

And I’m OK with that. Books are not movies. Movies are not books. Get over it, people.

The Book
I liked World War Z the book. It took an over-done concept (zombies) and looked at it from a world-wide, what happens after zombies take over your town? How does humanity come back? Max Brooks came up with really interesting ideas about how useless modern military technology would be (incapacitating weapons that shred limbs and flesh are useless when only a headshot will stop a zombie). There are all the struggles of post-apocalyptic survival that I love, along with this practical, military approach to zombies.

The only complaint I had about World War Z the book is that it’s presented as a historical retelling of the zombie war. As such, there are no central characters. You get snippets from all over the globe and are introduced to different characters each time, compelling characters, that the book never comes back to. That makes it harder to connect with. It’s a testament to the writing that it’s still so good even without main characters, but it does make the book a little bit harder to love.

The Movie
I went into the movie knowing it was nothing like the book and basically expecting a stupid summer blockbuster. I mean, c’mon: Brad Pitt, adaptation that’s nothing like the book, summer movie, explosions, zombies, reshoots, way over budget? But it turned out to be pretty good.

I think part of the reason why is that it’s fairly simple. Brad Pitt is some hotshot United Nations investigator. After saving his family from the initial uprising, he hops around the world trying to track down the source of the zombies and find a cure. That’s it. There’s no crazy twist, no excessive actions sequences, no complicated plot that doesn’t make sense when you sit back and think about it (Avengers, I love you, but I’m looking at you). It’s not perfect, but it’s pretty straight forward and enjoyable.

It sounds like there was quite a bit of drama creating this movie, including plenty of scrapped scenes and a rewritten ending. But I think for once Hollywood made the right decisions. They moved away from the over-the-top action scene and Rambo-like hero and focused on a simple man working to get back to his family. I think it worked.

It’s certainly not World War Z the book, but it’s a good story.

The Author’s Take
Here’s an interesting video of author Max Brooks talking about the whole books vs. movie deal. I like his realism about the whole process:

Talking Books on the Human Business Way

Back in February I talked books with Chris Brogan. He’s a social media/marketing/business guy who does the Human Business Way podcast. He titled the show “Kevin Hendricks is a Book Fiend,” which is pretty accurate. We spent about 20 minutes talking books, swapping titles and even get into Star Wars:

Chris: “This is the nerdiest podcast I’ve ever done and I’m blaming you.”

And I accept the credit.

Books to Read
It’s a fun little interview. A few of the great books mentioned include Ready Player One, The Fault in Our Stars, Feed, The Passage, Wool, The Moon is a Harsh Mistress, For the Win, Tell Me a Story and The Mixed Up Files of Mrs. Basil E. Frankweiler.

Since the podcast aired so long after we talked, Chris guessed about how many books I’d be up to now. He thought 50. I’ve actually read 65 so far this year. But #50 is worth mentioning: The Martian by Andy Weir (I blogged about it earlier). Unfortunately, it was picked up for major release next year, so it’s no longer available. Last time I checked Amazon had an audio version otherwise you need to find someone you can borrow it from or wait until next year. But it’s so full of sci-fi, nerdy goodness that it should have been mentioned in this podcast, right between Wool and The Moon is a Harsh Mistress.

Star Wars
We also spent some time talking Star Wars and the question every parent faces of whether or not to admit the prequels exist. When we did the interview my kids had only seen the originals, but since then they’ve watched the prequels as well. Sadly, they both thought Jar Jar Binks was hilarious. But on the plus side, they like the originals best. Warms a father’s heart.

137 Books
If you want to know more about my crazed reading schedule, you can read my [short] book, 137 Books in One Year: How to Fall in Love With Reading Again. I talk about how I read so many books and get into practical, nerdy stuff such as tracking what you read and making the most of the library.

137 Books at Ignite

137 Books in One Year Presentation at Ignite / Photo by MNHeadhunterOn Wednesday night I spoke at the Ignite Minneapolis event, as I mentioned earlier, and I survived.

I talked about reading a lot of books and basically just geeked about reading. Good fun. I tried not to be too obnoxious plugging my own book, 137 Books in One Year.

In the end it was great fun. My talk went well, I got some laughs and heard from a lot of folks afterward. It started a lot of conversations about books, which is the whole goal. It’s fun hearing from people who are trying out my book recommendations and loving them.

The Pioneer Press covered the event and I was quoted. The headline, “Ignite Minneapolis gives shy people 5 minutes of fame” makes me feel a bit like the poster boy for the fear of public speaking. But I’ll take it:

“I am usually pretty terrified of public speaking,” said Kevin Hendricks of West St. Paul, who spoke about having read 137 books in a year and writing a book about that feat.

And, unlike other Ignite speakers who feel their fear dissipate when launching into their talks, Hendricks remained petrified throughout.

“My heart rate is up,” he said afterward. “I’m trying to catch my breath. It’s like I went running or something.”

But he said he “got a rush out of it. The timing worked out pretty well, and I had a couple of jokes I could stick in there. It was scary, but I survived.”

Any time you get quoted in the paper and don’t say something too stupid, that’s a win.

While I’m still not a fan of public speaking, I am finding that it’s survivable. I have Darrell Vesterfelt to thank for that. He encouraged me to share at the Speak Conference in 2011 and I grudgingly agreed. I’ve spoken on a few other occasions since then and I think I’m getting used to it. Still terrifies me, but I think it’s one of those things you just have to stare down and do.

Speaking of folks I owe a debt to, I’ve had so many people thank me for the talk or tell me they were watching online. That’s really encouraging. Thanks. My parents were even watching from Kansas and my wife came with me (usually I’m solo on these local business/networking deals). Thanks! I’ve got a lot of people supporting me and cheering me on, and that’s pretty incredible. So thank you.

Video from the event should be posted in a week or two, so if you want to catch my talk (or the other great 5-minute talks), you can.

Dangerous: More Books!

Yesterday I released a new book, Dangerous: A Go-to Guide for Church Communication. It’s a collaborative effort published by one of my clients in cooperation with another awesome organization, Creative Missions. I got to work with some great contributors and some great co-editors. You can read more about the basics of the book over at Church Marketing Sucks.

I’ve done enough last-minute marketing about the book. Rather than do that here, I’d rather just talk honestly about it. Four quick lessons from this project:

1. I didn’t want to do it.
When the idea was first pitched we had about three and a half weeks to pull it off. Honestly, I’d had the same idea months earlier but I kept it to myself. Why? I don’t know. It seemed like something we could do eventually. I knew it would come down to a rushed project and I dreaded that. I think deep down I wanted someone else to come up with the driving vision and make it happen. Let someone else take the responsibility. That’s about what happened. (Confession: I’m not a leader.)

Now that’s it’s over, I’m glad we did it. We’ll see what the results are, but I think it was a smart move. It’s well-timed to be a good resource.

2. Fast is good.
This project happened fast. Like, 20 days fast. That’s a little crazy. But sometimes I think we need that. Too often we over-think ideas and turn them into these big huge things that can’t stand up on their own and collapse under all our expectations. Sometimes it works better to shut up and crank something out.

3. Help is good.
We had a lot of great people helping on this project. We had a team of three people giving editorial direction. We had more than a dozen contributors. We had someone do the layout. Someone else did the design. Someone else got the ebook working (long story). Collaboration is an amazing thing. Sometimes I wish we had more. (Marketing plan? Oh yeah, I guess we could use one of those.)

4. Scared.
I’ve published several books now. I’ve got a once-a-year streak going that’s kind of fun. You think I’d be used to this by now. But to be honest, I’m scared. I’m a little panicked about how people are going to respond to this book. Are they going to hate it? Did I forget something? How many horrible, ridiculous typos are there? Did I make some huge mistake and I should be embarrassed to call myself an editor? Will they be mad because it’s too short? Will they be annoyed that the content is available elsewhere? Will it be worth all the effort? So many doubts. So many fears.

I think that’s part of being a writer. I think that’s part of being creative and putting yourself out there. It’s scary.

Book #50 of 2013: The Martian

Last night I finished my 50th book of 2013. I read a lot, yeah, yeah, yeah, wrote a book about it. Book #50 was awesome. It was The Martian by Andy Weir and it’s a contender for my favorite book of the year.

It’s a Robinson Crusoe type story where an astronaut is abandoned on Mars. But he’s a mechanical engineer and botanist who puts his know-how to work to stay alive and wait for rescue (which will take years). He has to use spare parts, his own excrement and controlled explosions to create water, grow food and keep himself going. It’s an incredible work of seat-of-your-pants engineering, and yes, duct tape plays a role.

The main character, Mark Whatley, has a self-effacing, sarcastic style and records his experience in a journal. We also get glimpses of Mission Control back on Earth trying to sort things out and the crew that abandoned him. Much of the story is Mark figuring out how to do things, like create more water from the chemicals on hand so he can grow food. Just when the explanation starts to get too scientific, he cracks a joke and moves on. I have no idea if all the science know-how would actually work, but it sounds totally believable to a non-scientist like me. Andy Weir did some incredible research. Even if he’s wrong, he does a great job faking it.

While cataloging how much air, water and food he has and thinking through how to grow a garden on the harsh environment of Mars could potentially be boring, it’s not. It’s gripping, has plenty of ups and downs and is funny enough that it’s not at all a story about a loner on Mars trying not to go crazy.

It’s a pretty sci-fi heavy book (uh, Mars, hello!), so I’m not sure what kind of mainstream appeal it would have, but the sci-fi folks are going to love it.

And you better act now to get it. The book was picked up for major publication, which means the digital version is going to disappear soon. Soon as in April 30. You’ve got less than a week to grab the digital version, otherwise you have to wait until the print version comes out in February 2014. As if you need any further prodding, the digital version is only 99 cents right now. That’s an absolute steal. But get it now (even if you won’t read it for months), cuz it’ll be gone April 30.

Yay for awesome books that got their start and attention through self publishing.

Genre Shame is a Waste of Time

I made a comment in 137 Books in One Year that genre shame is a waste of time. It’s something I learned through my reading, but I found the sentiment most eloquently expressed by Veronica Roth in her post Shame: The Ultimate Time Vampire. Roth is the author of the young adult dystopian thriller Divergent, which she wrote while studying creative writing at Northwestern University.

Writing that kind of a genre-specific book in that kind of a literary-focused environment, you learn a thing or two about genre shame. Much of Roth’s post talks about the writing end of genre shame.

But she also starts with the fact that genre shame kept her from enjoying reading for years:

The last time (excluding the past three months) that I remember loving to read was eighth grade. That’s right: eight years ago. What happened, you ask? People told me I was too smart to read what I liked to read. They said I should be reading “college-level books.” I started to feel ashamed of what I wanted to read, and I tried to read what I was “supposed” to be reading. But the problem was that I didn’t enjoy those books, and I couldn’t force myself to enjoy them, and I hated feeling like I was stupid for not liking them, so I stopped reading altogether.

That’s complete and total crap.

A book has to be snooty enough to be worth your time? Please. We should read because we enjoy it, not because we have to. Not because it’s good for us. Not because it’s labeled a classic. There are so many classics that have ruined reading for people because they were forced through an awful book. If I had to read Tess of the D’Ubervilles again I probably would give up on reading.

I can’t finish a Hemingway novel.

I hated Dostoevsky’s The Brothers Karamazov.

I have zero interest in Charlotte Bronte.

But you know what? That’s OK. Read what you love. It’s OK to read that smut novel. Or yet another vampire story. Or more space marines. Whatever floats your boat.

Go ahead, it’s OK.

Don’t waste your time being ashamed of your favorite genres. Don’t feel like you have to read the classics because they’re the classics. Whatever. Find your own classics (I’ve started my own list).

I love reading young adult fiction with teen characters struggling to find out who they are (13 Reasons Why).

I love reading realistic space sci-fi, light on the aliens, heavy on the application of big ideas (Old Man’s War).

I even have a soft spot for a good zombie novel (Zone One).

And I’ve mentioned my love for post-apocalyptic sci-fi too many times (Wool).

If you like the classics, great. But don’t force them on the rest of us. Read what you love, and don’t be ashamed.