This week I got a letter in the mail from Gotham Tax Service/Martial Arts. I immediately opened it. I already have a tax guy, but a ninja tax guy? That’s worth looking into.

Turns out it’s a husband/wife team–the husband does the taxes and the wife does the martial arts–and they were just sharing an envelope and splitting the mailing costs. The envelope had a separate flier for Gotham Tax Service and Gotham Martial Arts. There was also a letter from “Gotham Family Businesses” that pitched each as a separate entity.

And that, my friends, is an opportunity lost. There are plenty of places to get your taxes done and plenty of places to learn martial arts. But very few, if any, that combine both. A CPA with a blackbelt? It’d be unique, it’d be interesting, it’d be fun (and when are taxes ever fun?)–and it’d get people talking.

Sometimes you have to go for something crazy and risky. A little risky might save on postage, but there’s also little risk of a big payoff.