Multi-Faceted Promotion

I’ve gotten a little over-zealous promoting the Cat in the Hat free book giveaway. But can you blame me? It’s so easy. Send a free online card and a kid who needs a book gets one. That’s worth getting excited about. And tomorrow’s deadline gives it some urgency.

Not only did I plug it here, but I spread the word through Personality™, sending out a MySpace bulletin and adding a feature on First Book. Then I realized that reading skills can help you escape poverty, which meant a nice tie-in to the Foursquare NextGen Summit ’07, an event I’m helping to promote. The event is championing three causes, one of which is fighting poverty. So such a simple way to fight poverty only made sense.

Now I just have to find a way to connect it to church marketing and I’m 4 for 4. Nothing’s coming to me yet, but it’s early.

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