Neo-Radio: Rock Meets NPR

As FM rock radio has become stale and repetitive, NPR has seen listenership soar 65 percent in the last five years. The music stations are beginning to take notice with the emerging format called “neo-radio.” Ironically enough, NPR covered it, explaining that neo-radio is characterized by knowledgeable DJs, a broader playlist (5,000 songs vs a typical 400), fewer and therefore more valuable commercials, more committed listeners, and perhaps most shocking, a calmer, quieter approach that’s more akin to NPR than shockjocks.

Leave a Reply

Your email address will not be published. Required fields are marked *