Today Apple announced a 100 million free song giveaway with Pepsi. All the details haven’t been released yet (wait for Sunday’s Super Bowl ad), but they do give the odds — 1 in 3 wins. Not too shabby. Digital music rocks.
But I mainly wanted to mention it because I thought the graphic on Apple’s homepage was freaking cool. It’s hard to be eye-catching on the web today, but I think all those Pepsi bottles does it pretty nicely.
If there’s one company that knows how to be eye-catching, it’s Apple.
100 million winners … and 1 in 3 wins … That’s a heckuvalotta soda sales! Pepsi is the real winner in that whole deal.
Actually, I’m not sure how much Pepsi is the winner. I’m sure they’re selling every bottle at a profit, but they’re also paying for the music. So I think Apple is doing better than Pepsi on the deal, and I think the consumer is doing better than Apple because we can all have a ton of music now. Well… you’ve gotta buy a bottle or three to get a song, but it’s nice nonetheless.