I saw two commercials lately that were so over-the-top awful I couldn’t help but blog about them several days later (if I manage to come back to something days later to blog about, it must have dug into my brain). They’re not awful in a traditional poorly done sense, they’re awful in a oozing with horrid worldviews way.
Scotts Good Neighbor
The first commercial is for Scotts Turf Builder with Weed Control. I see it pretty much every time I watch NASCAR or hockey, which apparently means its targeted at sports-minded men, so let the stereotypes roll on. The commercial shows a young man talking about his inability to keep his lawn looking nice and how much he wants to please his neighbors with a green, weed-free lawn. He talks about the shame of having the worst lawn on the block and sending dandelion seeds throughout the neighborhood. Scotts comes to the rescue and the guy can hold his head high. His wife talks about how now the neighbors smile at them because their yard is so nice.
Now granted I’m pretty anti-lawn care. I’m the first to admit that I like dandelions and I don’t care how my yard looks. But is a weed-free yard really make a good neighbor? Last time I checked being a good neighbor was about helping each other out and not being the jackass on the block. It’s loaning a cup of sugar or shoveling a driveway or dog-sitting. You don’t need a perfect lawn to get your neighbors to smile at you. Try being nice.