A client asked me if I had any tips for writing online, and I salivated at the prospect. I’m just full of brilliant ideas. So I dove into my meticulously organized file of links and articles to find a collection of sources worthy of a college syllabus. Unfortunately I didn’t find much. Either there hasn’t been much written or I’m not as meticulous as people think I am.
So I figured I’d better write it myself. This isn’t anything new, simply tips and ideas I’ve picked up over the years. And much of it should be obvious–this isn’t rocket science. Unfortunately, it’s also not always followed (especially on this blog).
The key to writing for the web is readability. Anything you can do to increase readability is huge. That’s basically true for any type of writing, though certain elements become more important for the web.