Read this little bit about the fan promotion of the movie Serenity (best movie ever) and how the studio reacted:
As the release date neared, fans tried everything to raise the film’s profile, from holding bake sales to selling amateur-designed T-shirts. Once the box office returns were collected, Universal Studios (who produced the movie) sent out a series of cease and desist letters to the fans and, in some cases, sought to collect retroactive licensing fees for the production of T-shirts featuring Serenity icons. The fan community responded by tallying up the time they had spent in promoting the show and then sent Universal an invoice for more than $2 million (28,030 man-hours). Universal quickly backed down.
Hilarious. Power to the people!
Have you heard what the folks at PETA are up to? Being a parent and needing to think about responsible parent type things, I’m trying to figure out what they’re thinking. I don’t normally, or um, ever, link to porn, but it’s a necessary evil of discussing what they’re doing, so here we go.