Category Archives: Business & Marketing

Serenity Fans Invoice Universal

Read this little bit about the fan promotion of the movie Serenity (best movie ever) and how the studio reacted:

As the release date neared, fans tried everything to raise the film’s profile, from holding bake sales to selling amateur-designed T-shirts. Once the box office returns were collected, Universal Studios (who produced the movie) sent out a series of cease and desist letters to the fans and, in some cases, sought to collect retroactive licensing fees for the production of T-shirts featuring Serenity icons. The fan community responded by tallying up the time they had spent in promoting the show and then sent Universal an invoice for more than $2 million (28,030 man-hours). Universal quickly backed down.

Hilarious. Power to the people!

How to Improve Real Estate

In the past two weeks we’ve sold our house and bought a new one. It’s kind of a dizzying experience as you literally swap thousands of dollars back and forth with each offer and counter-offer. We did manage to sell our house in 30 days in a very slow market, so I’m thankful.

But much like my recent reflections on online banking, the record industry and confrontational sales people, everybody else is wrong and I know it all. In this case, I think the real estate industry is broken. Maybe not broken (it did work for me) but missing out on a major opportunity.

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Does Online Banking Work For You?

I’m one of those old fashioned people who still pays most of my bills with checks and stamps. Which is bizarre considering how much I love the web. Mainly it’s thanks to inertia–it’s just been easier to do it the way I’ve done it and not bother exploring scary new options. But now that I’m going to be moving there’s the hassle of address changes and making sure all my bills still get paid. It seems an easy way to avoid that is to switch to online bill payment now.

But I’m wondering if it works well for anybody. Seems like the glowing future of online bill payment hasn’t quite happened yet.

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Is PETA’s ‘State of the Union Undressed’ Porn?

PETA's State of the Union UndressedHave you heard what the folks at PETA are up to? Being a parent and needing to think about responsible parent type things, I’m trying to figure out what they’re thinking. I don’t normally, or um, ever, link to porn, but it’s a necessary evil of discussing what they’re doing, so here we go.

They put together the State of the Union Undressed (WARNING: Link contains full frontal nudity), a video spoofing the state of the union speech featuring a woman touting PETA’s accomplishments while she strips–and she takes it all off.

Now I know PETA is a little out there. I like animals as much as the next guy, and can sympathize with their cause, but I also recognize they go a little overboard. This would be a good example of ‘a little overboard’. I’m trying to figure out how this plan could have seemed like a good idea.

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Fall Out Boy & the Record Industry’s Botched Incentives

So Steve Jobs threw down the gauntlet and said that digital rights management (DRM, the digital copyright protection that keeps anyone from buying a song from iTunes and giving it to everyone) is a requirement of the record companies and if they’d be willing to get rid of it, Apple would drop it in a heartbeat. In one smooth step Jobs redirected any ill will towards Apple for the cumbersome DRM to the feet of the record labels.

I comment on this because in his argument Jobs points out that the vast majority of music are sold with no DRM whatsoever (CDs). And while CD sales are declining, it doesn’t appear that this lack of copyright protection is bringing down the industry–nor are the record labels moving to add DRM to CDs (perhaps because every attempt has made them look foolish).

So while we wait for the record labels to realize that draconian rules about sharing music don’t work, they have other solutions. Like the latest Fall Out Boy CD, Infinity on High.

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I’m Too Minnesota Nice

photo by moojosI’m not a very confrontational person. Even before making Minnesota my home I lived the concept of ‘Minnesota Nice.’ I’m just not comfortable in confrontational situations.

When those situations involve salespeople, it just gets ugly.

Two examples to make it a little more concrete:

1) Realtors.
This weekend we went to a few open houses and interacted with some realtors. The second guy was typical but he asked the standard question as we left and suddenly it bcame confrontational: “So, what’d you think of the house?” Frankly, the house sucked. Not what we wanted, terribly boring, shoddy craftsmanship. But I can’t say that to the guy. I mumbled something about not having what we needed, and then thankfully my cell phone rang (never thought I’d enjoy that interuption).

But it was the first realtor who was the worst. Awkward. Annoying. Painful. Rather than being a typical pushy salesman, he had the awkwardness of a poor public speaker. He followed us around the entire house, pointing out the obvious features like a kid trying to show off his toys: “How do you like these high ceilings?” He never gave us a moment’s peace to privately tell each other what we thought. I just wanted to scream, “Back off!” I managed to honestly tell him what we didn’t like about the house (bad location) but what I really wanted to tell him was that his demeanor was enough to send buyers screaming for the hills. I imagined his only business came from friends and relatives who felt obligated.

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Cause Marketing: The Rebirth of Philanthropy

One of the clients I work with is the cause marketing agency Personality™ in Los Angeles. They’re all about bringing businesses and non-profits together so everybody wins. It’s Bono’s (Product) Red, where products like the iPod Nano on Converse sneakers donate a portion of the purchase to the Global Fund. It’s the percentage Target donates to the local school of your choice when you use your Target credit card. It’s a cool little concept and I’ve had fun blogging about it on the Personality™ site.

What I think is especially cool about it is that philanthropy is changing. It’s not about wining and dining old rich guys anymore. It’s about getting all sorts of people involved in helping good causes. It can happen through partnerships like (Product) Red, where your purchase suddenly has a greater purpose. It also happens through new forms of fundraising that go so far beyond pledge drives and door-to-door begging.

People want to change the world, but it no longer ends with a simple donation. We want more. We want to know how our money is spent, we want to see lives changed, and we want new ways to give (not always straight donations). People want to be more involved, and that’s a good thing for causes. And a good thing for businesses–I’d rather buy from a business with a conscience.

I’m Not Good at Everything

I like to write. I think I’m fairly good at it (or at least people willing to pay me think I’m good enough at it to keep on paying me). I like to blog. I seem decent enough at that. I like to play around with the code on my blog, but I’m only good enough to be dangerous. I like to design and create, but I know I spend more time mucking than actually making. I like the idea of public speaking, of sharing my ideas with a group of people, but I suck at it.

As I get more and more into the professional world it seems like everybody has to be good at everything. But at the same time everybody knows how stupid that is. The number one piece of advice a small business owner will hear is to hire professionals to do the things you aren’t good at. Lawyers, accountants, graphic designers, techies, writers, etc. Let a professional do it so you can get back to what you’re good at.

But then every writer or marketing wonk has to be an excellent public speaker. Every blogger thinks they can be a podcaster, or worse, a vlogger. Every pastor has to be a best-selling author. You end up with a lot of mediocre.

I’m not saying we shouldn’t experiment and try new things. I just don’t understand why everyone expects you to be good at everything. Just because you have the opportunity and the platform to do something, doesn’t mean you should.