That’s a question we’ve all been pondering.

I came across this ad on the MPR site today (specifically the Newscut blog) and I couldn’t help but click. I mean, c’mon. All that’s missing is a cartoon bear ready to snack on those yummy kids.

Sadly the site the ad linked to wasn’t as compelling. It was for the Gunflint Trail Association’s canoe trips. A similarly styled graphic on the site linked to a PDF with details on upcoming workshops for family canoe trips.

Sadly, no immediate answer to the pressing question of whether or not my children will be eaten by bears.

Props for some engaging advertising. But the lack of follow through is kind of lame. If you’re going to take an edgy approach like this, you have to go all out.