All the Hype That U2 Can’t Leave Behind

Bono in the U2 iPod adI mentioned before Christmas that the new U2 album, No Line on the Horizon, is coming out March 3. Let the hype machine begin. I’ve talked in the past about the marketing of U2, so I’m curious to see what they do this time around. Here’s a round-up of some of the current news:

  • Q previews the new album, comparing it to Achtung Baby in spirit and offering hints that producer Brian Eno and guitarist the Edge think it may be U2’s best album.
  • Rolling Stone offers a track by track appraisal of the new album.
  • Lead singer Bono brushes off nervousness about the new album: “Sure, you’re always nervous, but we’ve gone at it as if it was our first and the critics who have gotten a chance to listen to it already have all said it’s the best yet.”
  • Drummer Larry Mullen Jr.: “I think it’s some of the best music we’ve ever written.” (Q interview)

Hmm… I sense a theme developing.

2 thoughts on “All the Hype That U2 Can’t Leave Behind”

  1. You would think a band so good at marketing would have a better sense of how to get people excited without creating impossible-to-meet expectations.

  2. kevin,

    lower-case sam here. thanks for visiting my blog today. i’ll reply tonight.

    i was just checking on comments to something i posted at high calling blogs and saw that you joined. welcome! it’s (maybe) a small world.

    also, thanks for the heads up at cms about tony morgan’s marketing angst.

    i’ll be back.

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