The skin care and beauty product company Dove has been doing some rather incredible marketing of late with their Campaign for Real Beauty. I’ve blogged before about their evolution video which shows the make-up and Photoshop process a model goes through.

Now they have a second video, called Onslaught, which puts the barrage of sexually charged media images in the context of an elementary school aged girl. The ending message is ‘talk to your daughter before the industry does.’

What I like best about what Dove is doing is that they’re still doing it. They’re outing their entire industry with the kind of ad campaign that gets people fired. It takes a lot of guts to do what they’re doing, and the fact that they’re still doing it shows they’re in it for the long haul. This isn’t just a short-term marketing campaign that will disappear tomorrow.

And that’s cool.

Though I wonder how long it will last. The message could just as well be ‘talk to your daughter before we do,’ since Unilever owns Dove and they also own Axe, a personal hygiene product known for its sexually-charged marketing. (link via kottke.org)