One more thing from Shaun Groves. In his rock stars need to get human post, he encourages musicians to care enough about their fans to do a number of simple things, including:

Add content to your site: Update the thing and do it often.

It’s good advice for rock stars and it’s good advice for anyone with a web site. So simple, yet it so rarely happens. Content is what connects with people, more than flashy details, pretty pictures or noise.