I’ve never understood the mindset that a business always has to grow. Yeah, it’s depressing to see your business shrinking, but isn’t that bound to happen? You can’t grow forever. I’ve always thought providing for yourself (and employees, if you have any) should be the goal. If you can grow that’s great, but all you really need to do is stay stable (which will often mean growing just to keep yourself where you’re at).
That’s why this article piqued my interest. Ah, kindred spirits.