Star Wars: The Marketing Strikes Back

Wrestle Buddy VaderThe final chapter of the Star Wars saga, Episode III: Revenge of the Sith, comes to theaters May 19th and the propaganda machine is in full effect. You’ve probably seen the Darth Vader version of Mr. Potato Head, dubbed Darth Tater, and some have already discussed the Darth Vader sprinkler, but you haven’t seen anything yet.

Are you ready for Yoda using the force to yoink a can of Diet Pepsi? Be afraid. Be very afraid. The marketing tie-in machine is going overboard

3 thoughts on “Star Wars: The Marketing Strikes Back”

  1. Hey Kevin,

    This is (supposedly) the last Star Wars movie, and Lucas is going to milk it for all that it’s worth. Whether he’s doing this to raise money for future products that are going to be more artistic and less marketable, or simply to line his pockets, I don’t know. Probably both.

    I understand the film industry, like everything else, is driven by money, but the degree to which this film is being marketed is so over the top that I just find it a little sickening.

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