The incredible rise of blogs is flooding into the corporate world as businesses and organizations consider how company blogs might do the work of marketing departments (link via bloggedy blog). But even a veteran blogger like myself is quick to point out that blogs aren’t replacing anything yet — but a blog could be a huge supplement to what the marketing department already does.
If you’re considering a company blog, check out 20 corporate weblog tips from Microsoft’s technical evangelist Robert Scoble (and yes, that’s the title he lists on his own personal blog). It’s a free PDF download chockfull of good advice. And for more blog wisdom you can always talk to this veteran blogger.