I also witnessed something else this weekend that I’m afraid I’m just going to have to go off on. I mentioned a billboard advertising Maidenform bras in these ponderings before. This weekend I saw those same advertisements on the sides of buses in downtown Chicago. The ads feature well tanned (aka, future skin cancer victims), skinny, women wearing (what else?) nothing but their underwear. The caption reads, “Inner Beauty only goes so far.” A blatant lie. As soon as I can find an address to send a letter to, I’ll be writing this company to complain. I’d like to see a poster of those same models when they’re 40 with a caption reading “Outer Beauty doesn’t last.” I’d like to see the advertising executives who came up with this campaign tell their daughters inner beauty only goes so far. Explain that one when their daughter can’t get a date. Explain that one when their daughter is one of the 3 out of 5 teenage girls who suffer from some type of eating disorder. Explain that one when their daughter is horribly disfigured in an accident. “Inner Beauty only goes so far.” I’ve never heard such a complete and total lie. Is selling bras that important to them?