Do What You Say You’re Going to Do

Dear People on the Internet,

Do what you say you’re going to do.

Especially when you take people’s money and promise to do something.

(Neglected Kickstarter projects, I’m looking at you.)

Because people are watching. We’re asking questions. We’re gauging your reputation.

Now we can be reasonable. We understand when things don’t work out or stuff falls apart. Sometimes a project doesn’t go the way you think it’s going to go. That’s OK. But don’t just disappear. Tell us what happened. Own it. That strengthens your reputation. We’ll give you some slack.

But when you just drop the ball? When you move on and you’re afraid to talk about it because you know you screwed up? That’s a problem. You’re tanking your reputation and the next time you ask for something, we’re going to say no.

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