Tag Archives: West St. Paul Reader

Last Day for West St. Paul Reader Kickstarter Campaign

Today is the final day of my Kickstarter campaign for West St. Paul Reader. It’s a new site to help inform people about what’s going on in West St. Paul.

The Kickstarter campaign hit the initial goal in less than five days and the site launched. Since then, we’ve been working toward stretch goals and knocking them down.

The campaign ends at midnight tonight (Central Time), so it’s your last chance to back West St. Paul Reader and help us keep people informed.

I’ve been talking about this non-stop for the past month. I’m incredibly grateful for all the support, but I’ll be happy to stop flogging it and just talk about what’s happening.

Like the West St. Paul water tower.

This comment really underscores what West St. Paul Reader is all about:

“Until today, I’ve never seen a photo of the inside of a water tower! Thanks, West St. Paul Reader!”

Matt Pennig

So do me a favor and back the project. Thanks.

West St. Paul Reader Progress

Two weeks ago I launched a Kickstarter campaign to start the West St. Paul Reader. Five days into the campaign we hit the goal and West St. Paul Reader became a reality with the first official post.

I’m super grateful for all the people who have stepped up to help this project. It’s so encouraging to see this kind of support.

But it’s not over.

We’re still working to hit stretch goals and make West St. Paul Reader even better.

Let’s talk about why you should support it.

The Rewards

First up, let’s talk about what you can get out of the deal—the rewards. One of the fun things about any Kickstarter project is all the creative rewards you get for backing the project.

This one is a little different because the campaign is to start a website, so there’s not a product you get as a reward. Everyone gets the rewards of the site being live. But we’ve still got some fun rewards that can make it worth your while:

  • West St. Paul coupon book: The most popular reward by far has been our coupon book. You get $350 in value for $25. See the full list of participating West St. Paul businesses and their deals.
  • Mayor meetup: West St. Paul Mayor Dave Napier has graciously agreed to attend a private meetup with a select group of backers. This is a fun little insider option to hang out with the mayor. Only seven slots left!
  • Lunch & tour: For the big spenders I’m offering a chance to hang out with me—we’ll do lunch and take a tour of West St. Paul highlights. I’m not exactly sure what that tour will be yet, but I’m thinking we’ll hit some lesser known sites, hit a few historic locales and show off some hidden gems of West St. Paul. This one also includes a subscription to Zebra Cat Zebra, the bi-monthly zine of local artist Carolyn Swiszcz. Only six slots left!
  • Businesses: For the business community, I’m offering a big sponsorship opportunity. They can get a six-month banner ad and a sponsored post on West St. Paul Reader for $300. That sponsored post can be a great way to connect with vocal locals and boost your SEO. Only nine slots left!
  • Local art: For just $5, backers can get a handwritten thank you postcard featuring artwork by Carolyn Swiszcz (known for the famous West St. Paul song).

The Hyperlocal News Angle

While rewards are great, I think the bigger picture angle of offering hyperlocal news is worth considering.

Writing about my community is something that excites me. I’ve been doing it for five years now, slowly getting closer and closer to the idea of launching a dedicated site.

Why a West St. Paul Site?

I kept rejecting the idea of a West St. Paul blog, deciding I didn’t want to commit to another time suck. But as time went on and I kept writing about West St. Paul more and more on my personal blog, I couldn’t get away from this idea.

I’ve connected with a lot of people by writing about West St. Paul. When I went door knocking for campaigns last year, I was surprised by how often people already knew me. They’d seen my writing about West St. Paul, and it connected.

Let’s face it: It’s hard to know what’s going on in your community.

We’re a town of 20,000 people in a metro area of more than 3 million. Local media doesn’t pay much attention to us. And why should they? If you want to know who’s running for city council or why some road construction project is a big deal, it was really hard to find answers.

West St. Paul has an incredibly active Facebook group, but for all the benefit it brings, it’s often full of so much snark and noise that it’s hard to get straight answers.

So there’s interest, and there’s need, and I’ve got the passion.

The Benefit of Hyperlocal

What’s so interesting about West St. Paul Reader is the potential of hyperlocal news. I think when people can be informed about their community, they’re more likely to engage. When they engage with what’s going on, they’re more likely to connect with their neighbors.

Being informed, engaged, connected—that all creates a sense of pride in your community. You feel like you belong.

That’s definitely the spirit of West St. Paul, but it’s been so much stronger lately when people have been learning about what’s going on, engaging in volunteer and community efforts, and connecting with each other.

Just ask how many people have attended city council meetings for the first time in the past year.

West St. Paul Stories

So what stories are we telling? West St. Paul Reader has been live for 10 days, but here are some of the local stories we’ve already told:

Support West St. Paul Reader

It’s been fun sharing these stories, and we’re just getting started.

But to keep it up, we need support. Please support the Kickstarter campaign, get some of those great rewards, and enable this hyperlocal effort to keep going.

Our next stretch goal is for guest columnists (because this project should be more than me). As of right now, we need another $910 to hit that goal. It’s a big ask, and definitely a stretch, but I think we can do it. We’ve got 17 more days to go.

Thanks to everyone who has made this happen.