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Keeping Book Sales in Perspective

So my book, Addition by Adoption, officially released on Amazon last week. And so I began my fixation with Amazon’s sales rank, something I imagine most authors go through (whether or not they admit it).

Before the May 11 release date the book’s Amazon sales rank was in the 500,000 range. Not too shabby, considering the millions of books that are published, right? Then on Tuesday the popularity surge began. It zoomed into the top 100,000, eventually settling as high as 55,721. It did end up at #35 in the adoption category.

Whoa. I know, right?

I assumed my book must be selling like hotcakes. Wow. All my hard work trying to spread the word about this thing (i.e., being annoying) must be paying off.

Not quite. Turns out the Amazon sales rank doesn’t mean as much as you might think. Depending on what you read and who you believe, cracking the top 100,000 might mean you’ve sold a single copy lately. Cracking the top 10,000 might mean you’ve sold a dozen copies. The top 1,000 might mean 50 copies.

It’s all relative. It’s all fluctuating. It’s all meaningless.

Just as quickly as my book surged, it also flopped. Today we’re sitting at 483,172. Total monthly sales to date? Seven. I don’t know what ‘selling like hotcakes’ actually means, but I’m pretty sure it’s more than seven.

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