I don’t think I’m blogging right. There’s lots of advice out there about how writers are supposed to blog and the importance of having a web presence and putting yourself out there and all that. And I think I’m doing it wrong.
And I don’t care.
They tell you you’re supposed to blog a lot. I don’t. I only posted once in January.
They tell you you’re supposed to at least blog consistently. I don’t. I posted once in January and now I’m going two days straight.
They tell you you’re supposed to have a personal brand, a niche, a specialty that you’re known for. I don’t. I write about whatever I feel like here, which means I’m all over the map. For goodness sake, I blog about when I turn on the heat every year.
They tell you you’re supposed to polish everything and put your best work forward. I don’t. I spend all day writing polished copy for clients and when it comes to my blog, some days I want to wing it.
They tell you to post at the same time and not post multiple posts at once. OK, I follow that bit of advice. But not because it builds a consistent audience with consistent content. I do it because I hate it when my RSS feed gets clogged with multiple posts from the same site. Too many posts in one day and I feel overwhelmed, like I can’t catch up. So I like to spread my posts out a bit if I can.
They tell you you’re supposed to keep your site current, up to date and well designed. I don’t. Let’s face it, this site has no design. I haven’t even updated my company site in over a year. It doesn’t even list one of my newest and biggest clients.
(OK, not updating my company site is actually dumb. I’ve been meaning to do something about that, but it needs a complete redesign and I don’t have time [or energy] for that. Though every time I redesign that site I try to make it require less and less maintenance. At this rate I should just make a single page that requires zero updating. Ever. Hmm… tempting.)
They tell you you’re supposed to build a fan base. I don’t. I mean, I have Twitter followers and Facebook friends and RSS subscribers. I even have an email newsletter, but updates are rare. But I’m not trying to marshal this crowd of ‘Go Kevin’ people. I figure if people like my stuff they’ll follow somehow. I don’t need to constantly flood them with a steady barrage of ‘I’m So Awesome’ updates.
Maybe all that is naive. Maybe I’m squandering my potential. But I don’t care. I started my blog way back in 1998 for me. I still do it for me. I’ve learned that I can’t follow all that advice and still do it for me. If I start following all that advice then I’m doing it for someone else, and that doesn’t work. I mean, I love you folks who keep reading this crazy blog, but I think you understand that I’m not here to sing and dance for you.
This is my blog, my journal, my place to scratch out my thoughts, to try stuff, to rant, to yell, to piss and moan, to remember things and to fail. I’m not one of those people who’s all about me, but this place is all for me. And if that flies in the face of conventional social media guru wisdom, oh well.