Tag Archives: Open Our Eyes

Open Our Eyes: Sales Report

Open Our Eyes: Seeing the Invisible People of HomelessnessThis fall I released the book Open Our Eyes: Seeing the Invisible People of Homelessness. The little book tells the stories of homeless people—families, kids, grandparents—and supports the work of homeless advocate Mark Horvath and his site, InvisiblePeople.tv.

All profit from the book goes to Mark. All of it. Here’s a quick report on book sales so we can be an open book:

  • October sales: 2 copies, $7.68 profit (we didn’t launch until November, so you folks were ahead of the curve)
  • November sales: 57 copies, $218.88
  • December sales: 30 copies, $77.59

These are only numbers for print copies and we earn roughly $3.84 per copy from Amazon sales (the numbers don’t add up because sales through other channels have a lower royalty rate).

Ironically, payments for digital versions come later, and I received the first one today:

  • November sales: 30 copies, $99.20 profit.

So far I’ve sent Mark two payments. The first was for $226.56 at the end of the year (October & November physical sales) and the second was for $176.79 that I sent this morning (December physical sales & November digital sales).

So to date Open Our Eyes has earned $403.35 to support InvisiblePeople.tv. We’ve also sold 119 copies, which puts us in the top 21% of books published. It’s not vast riches to solve all Mark’s problems, but it’s something. And hopefully it will grow.

Thanks for your support and thanks to everyone who made this book happen. I’d love to keep these payments going for a long time, so please buy a copy if you haven’t already and spread the word.

Looking Back at 2010

It’s New Year’s Eve and nobody’s really working today, so it’s time for a little 2010 recap. Thankfully my wife did a full recap in photos, so I can skimp a little.

2010 has been insane.

Bigger Family
The biggest moment, of course, was welcoming a preteen into our family, along with all the Hannah Montana and Justin Bieber and sparkly pink that comes with a pre-teen. It’s been quite a ride with Yeshumnesh and we’ve got a ways to go. I’ve never felt so old—and at the same time so young. I did manage to welcome Yeshumnesh into our family with a new haircut. First time in three years I paid for one. The mohawk made our Christmas card.

Writing Wins
I also published three books:

Addition by Adoption, is my book of tweets about raising kids and bringing Milo home from Ethiopia. A portion of the proceeds go to clean water in Ethiopia, and in September we hit the $5,000 mark and raised enough to build a well in Ethiopia. The book is also just barely turning a profit, which is exciting.

Then there’s Open Our Eyes, the book that supports homeless advocate Mark Horvath. If you want to know more about what Mark does, read Ka’e k’e‘s story. It’s been a big year for Mark. We also helped him win $50,000. The book has all kinds of big names contributors, like New York Times best-selling author Chris Brogan. All profits from the book go to support Mark’s work with InvisiblePeople.tv. The profits aren’t much—I send Mark his first payment yesterday ($226.56), but he won’t be retiring any time soon. Knowing Mark he’ll be spending it on someone else.

I also published a post-apocalyptic sci-fi novel. More for fun than anything and to give self publishing a try (works nicely, crappy cover and all). The post-apocalyptic fun continued all year as I kept diving into more post-apocalyptic literature (hmm… maybe I should have reversed that order).

For all the writing success, I also had a big failure. My fourth attempt at National Novel Writing Month fell flat. I gave up after two weeks when the story wasn’t coming together and I realized my life was too busy.

Giving Back
With building a well in Ethiopia and publishing a book to fight homelessness I’ve done a lot of giving back this year. But it started even earlier when we responded to an earthquake by coloring. Lexi’s pictures ended up raising $675 for Haiti. Other folks got in on the action about the time the idea fizzled out. I’d love to do more with it, but I think I have enough charity cases on my hand.

Open Our Eyes Press

Earlier this week I reported the first week sales for Open Our Eyes. The book’s been doing pretty well and we’re building on lots of publicity. Here are some of the highlights:

You can find more on the reviews page. We still need all the help we can get to keep the momentum going. Please consider tweeting it, liking it on Facebook or doing whatever you can to spread the word.

And don’t forget to buy a copy from Amazon.com.

Thanks.

Open Our Eyes: One Week

Open Our Eyes: Seeing the Invisible People of HomelessnessLast week we launched Open Our Eyes to lots of rave reviews. It’s been a busy week and very exciting because all the profits go to homeless advocate Mark Horvath and his nonprofit InvisiblePeople.tv. It’s been fun to see so many people come together to support the book.

I know it didn’t mean anything, but it was especially cool to see the book climb to #7,864 on Amazon’s sales rank and #3,680 on their Kindle store.

In reality, we sold 44 print copies and 21 digital copies. That works out to something in the neighborhood of $220 for Mark Horvath! (I’ll have exact numbers later, but the Kindle royalty figures are current through Saturday, which missed a few sales)

Those numbers may sound small, but that’s quite a launch for a self-published book. My hope is that momentum will continue to build and books will continue to sell, raising more money for Mark.

A big thanks goes out to everyone who helped make this thing possible. Now we just have to keep pushing it and build on this success. So you if you haven’t bought a copy yet, do it today.

Go Buy Open Our Eyes

Help the homeless: I wrote a chapter. You can buy a copy.Back in January I pulled the trigger on yet another book idea. I loved the work Mark Horvath was doing to help the homeless. I hated that Mark was nearly homeless himself (again), living in a cockroach apartment with nothing in his fridge but a discounted vegetable tray and a bottle of water. He was eating his meals at the homeless shelter.

It was stupid (and it still is). Somebody should be supporting Mark and making sure he can do this work without working himself to death. But nobody had stepped up. So I did. I couldn’t do much, but I figured I could put together a project that produces something people might be willing to buy, and we could give the money to Mark. So that’s what we did.

I got a whole bunch of Mark’s friends to contribute—people like Trust Agent author Chris Brogan, mom blogger Jessica Gottlieb and Ford’s social media guru Scott Monty (and 21 others). We wrote up stories of homeless people from Mark’s travels across the country, telling the stories of moms and their kids, people who had been homeless for days and 0thers for decades, people from Seattle and Florida. The result is a manual to motivate action. It drips with Mark’s attitude and passion, the way he used what little resources he had, plugged them into social media and turned this thing into a real movement.

I hope you’ll check it out. It would mean a lot to me and it would support Mark.

Today’s the day, folks. Open Our Eyes: Seeing the Invisible People of Homelessness launches today. Please go buy it:

Then tell your friends to buy it, review it on Amazon, like it on Facebook, whatever you can do. I need your help. Mark needs your help. The homeless out there need your help. Thanks.

Remember that all profits go to homeless advocate Mark Horvath and his nonprofit InvisiblePeople.tv.

Lost & Found in Como Park

Como ParkHere’s proof that I’m crazy.

Earlier this week I announced Open Our Eyes: Seeing the Invisible People of Homelessness, my project to support Mark Horvath and InvisiblePeople.tv. It launches November 9. Last night I launched a Kickstarter campaign to publish this year’s National Novel Writing Month effort, Lost & Found in Como Park.

As if my life wasn’t crazy enough.

So here’s the deal: I love Como Park. It’s this great park we have in St. Paul. It’s got a free zoo and the conservatory and trails and statues. It’s more than 100 years old, so there’s history everywhere you look. It’s great place to take your family.

I’ve decided to set this year’s NaNoWriMo story in Como Park. I want to use the locale and the history—and more than that, I want to bridge fiction and reality. I want to place a memorial brick in Como Park for a fictional character from the book. It’s a celebration of Como Park and a way to make the story real.

So if we can hit the $1,000-goal then we’ll publish the book and put a brick in Como Park and make this thing happen. Kickstarter works on pledges, so if we don’t hit the goal, you don’t have to pay. I’ll write the book either way, but publishing the book and placing the brick are dependent on getting enough pledges. If we go past the goal we can make the book better.

There are all kinds of rewards for making a pledge and backing the project. I tried to make them low cost and high fun—so you’re getting a deal, not being charged a premium. For $10 you can get a copy of the book (I won’t be able to sell it that cheap, so you’re getting a deal). We’re also giving away a bunch of Como Park souvenirs that I’m going to work into the story. You can also be written into the story. Or you can get a personal tour of Como Park. Lots of fun stuff.

I’m hoping this will serve as some extra incentive while I’m writing the novel and a fun way to share the story and Como Park with all of you.

Or, I’m just crazy.

The novel writing starts on Monday. You’ve got until the end of November to pledge. Want to join me?

InvisiblePeople.tv Book Launches November 9

Open Our Eyes: Seeing the Invisible People of HomelessnessMy third book project of 2010, Open Our Eyes: Seeing the Invisible People of Homelessness, will officially launch on Nov. 9. The book will support homeless advocate Mark Horvath and his work with the nonprofit InvisiblePeople.tv.

The book gives voice to homeless people, retelling their stories from videos on InvisiblePeople.tv. It also features the contributions from some 25 tech, nonprofit and social media experts reflecting on homelessness and the power of technology that Mark has harnessed. The book also tackles misconceptions about homelessness and gives suggestions for how you can help.

It officially launches on Nov. 9 and will be available for $9.99 on Amazon (details on digital formats are forthcoming). All profits will go to InvisiblePeople.tv. That works out to $3.84 per copy from Amazon, 100% of the royalty. I’m not making any money on this project.

Since Mark first supported one of my initial efforts to help the homeless (while he was facing homelessness himself), I’ve been a huge fan of him and his work. I’ve always thought Mark should have more support than he does and I’ve been appalled when I hear how he’s barely making it. Someone with his heart doing the work he’s doing shouldn’t have to worry about health insurance or what he’s going to eat. That’s why I so strongly supported his efforts to win the $50,000 Pepsi Challenge grant at SXSW (which he did win, and he reinvested into WeAreVisible.com, among other efforts).

And so I’ve always wanted to do something big to support Mark. Sure I could send him a check, but that’s not going to go very far (especially a check from my bank account). I always thought someone needed to rally behind Mark and create something to raise money for him.

I had the idea of creating a book with all the proceeds going to Mark. He has such a good story and has inspired so many and there’s such a need for a more in-depth resource like that. It was a brilliant idea (if I do say so myself), but no one was doing it.

So I decided it was time to do it.

Last January the process started and I actually thought we could have the book out in March. Silly me. Ten months later we’re finally getting the book out with the support of so many people (check out all those names at the bottom of the page—those are the ones who made this happen).

And we’re going to need more help. This is a self-published project and that means it won’t go anywhere unless we get it there. And to be honest, I’ve put so much time into this project that I really can’t afford to give it the time it now needs. My only hope is that the many contributors, the many friends and supporters of Mark, and folks like you will pick up the torch and carry this project home.

So please check it out. Buy a copy. Tell your friends.

It’s time we opened our eyes and saw the invisible homeless people in our midst. They’re not just the stereotypical man on the corner with a cardboard sign. They’re families—just like mine. People—just like you—who were just one tragedy away from the street. Let’s open our eyes, open our hearts and help.

We Are Visible: Connecting Homeless People

Mark Horvath is at it again. The founder of InvisiblePeople.tv has put that Pepsi money to good use and launched WeAreVisible.com, a site that connects homeless people to social media.

I can see folks scoffing already—why do homeless people need Facebook?!—but those are the folks who don’t get the power of social media. Those are the folks who don’t realize that Mark Horvath has been doing this since 2008 and funded two cross-country trips with the power of social media. These are the folks who don’t realize the power of having a voice.

Homeless people are often powerless, voiceless and invisible. But they’re not helpless. WeAreVisible.com educates them about tools that can make them visible again.

And it works. The site includes stories of homeless people who have been empowered by social media.

I love seeing Mark in action. I just wish my InvisiblePeople.tv book was out and raising support for efforts like this. Soon. The book is so close.

Go Geeks: Mark Horvath Wins $50K

So homeless advocate Mark Horvath won the SXSW Pepsi Challenge. I stayed up until midnight on Monday night sending out tweets, bugging people to tweet and watching the parade of #RefreshGary hashtags come in. We went to sleep pretty sure we’d done it, and Tuesday at noon Pepsi confirmed it and announced InvisiblePeople.tv the winner of the $50,000.

I’m so happy for Mark. I’m shocked at what the guy has been able to accomplish with such minimal support. Most of us need a paycheck to do good work, either being employed by a nonprofit or having a real job so we can do volunteer work on the side. But Mark doesn’t have either (OK, he has the case manager job, but it barely covers his rent). He’s got nothing in his fridge and yet he still champions the cause of the homeless. He’s an incredible inspiration.

That’s why I didn’t mind spamming my friends. Heck, I can hardly call it spamming them when I’m telling them why Mark is so deserving of this grant. I don’t like these spammy tell all your friends contests. I don’t like that they pit good ideas against each other. I don’t like that somebody wins and somebody loses. I hope folks learn from that and do something different next time. But it was Mark Horvath and he needed the help. He didn’t ask for it, but this was offered to him I’ll be damned if I was going to standby and watch him miss an easy opportunity for funding.

$50,000 is huge, but it’s also not. It’s not an unreasonable salary for a person of Mark’s position in a nonprofit (that position being everything from CEO to camera guy to janitor). He could give himself an actual salary and restock the fridge and he’d be just fine in my book. But knowing Mark, he’s not going to be sitting back with this money. That’s part of why my little InvisiblePeople.tv book project is so important to me. As huge as this grant is, Mark needs the on-going support.

Anyway, we won. Geeks doing good. Awesome. Thank you Pepsi. Thank you Gary Vaynerchuk. Thank you everybody who tweeted. And thank you, Mark. This was the least we could do.

The video announcement and Mark’s “acceptance speech”:

Other cool folks blogging about the victory:

The InvisiblePeople.tv Book

Mark Horvath Ready for ActionI’ve been tweeting and blogging about the SXSW Pepsi Challenge all weekend (and will be until midnight tonight) trying to win a $50,000-grant for homeless advocate Mark Horvath and his InvisiblePeople.tv project. A few tweets could earn Mark the support he desperately needs. The guy has been on the verge of homelessness since 2008 when he started this project to help the homeless. That’s dedication.

I’ve been tweeting like mad because I believe in what Mark is doing. Unfortunately he’s losing to an idea supported by the tech site Mashable, a site with more than a million views a day. (An idea, by the way, that no one has yet invested in or proven—Mark has been doing his thing since 2008; OK, sorry. Shouldn’t rag on the competition, I’m just a little bitter about that.) I’m so passionate about this because a few tweets could give Mark some major support. It kills me that he doesn’t have the support he needs.

So I tweet like mad. But if all our frantic tweeting doesn’t get Mark the $50,000 he deserves, it’s not a total loss. At least we’ll have helped spread the word about what he’s doing.

But the reality is that I’ve been doing a lot more than tweeting.

I’ve got a secret: I’ve been working on a book about homelessness to support Mark’s work. In my wildest dreams I thought I could have had the book ready by this past weekend—conveniently in time for Mark’s appearance at SXSW.

Continue reading The InvisiblePeople.tv Book