I just blogged about an exciting new slogan for the Episcopal Church over at Church Marketing Sucks: “Come Watch Us Argue Over Gay People.”
Considering I attend an Episcopal church, the process of writing the blog entry and the article it links to (an NPR story on the continuing battle over gay bishops) hit close to home. The point I made over at Church Marketing Sucks is that theology comes before marketing.
That’s not exactly what the Episcopal Church is doing (I was writing to warn of that danger in general, not pointing to an explicit example of it). But I think they may be putting procedure before marketing. Granted, I’m not as familiar with all the ins and outs of this debate as I should be (but I’m more familiar than I’d like to be), but here’s what I mean:
The gay bishop debate is all about procedure. At no point did the Episcopal Church sit down and decide theology (that I’m aware of). Instead, they began debating theology through procedure. Should we or should we not ordain gay priests? How about gay bishops? What about blessing same sex marriages? What underlies all these procedural arguments is theology.
So why not just debate the theology? It seems a lot simpler to me to just get to the root of the problem.