If you haven’t seen Dove’s newest ads, they use wrinkled, freckled and full-figured women–instead of skinny waifs–to hock beauty products. What a concept, huh?

But it wasn’t so easy to convince some men on the marketing team that most advertising makes many women feel inferior. How did they help the men understand? A nice little analogy:

“Imagine thinking every day that your dick isn’t big enough. Men just aren’t surrounded by images that make them feel deeply insecure.”

They got the message. Read the whole story behind Dove’s “Real Beauty” campaign.