Don’t Know Much About History

For our various driving trips over the past few months I’ve been listening to the audio book version of Don’t Know Much About History by Kenneth C. Davis. It’s a vast overview of American history from pre-Colonial days until 2001. I found it to be oddly captivating, especially as it helped to fill in gaps in my knowledge of history, including the War of 1812, Reconstruction, the Korean War and more.

Any overview of history is sure to have its biases and make choices of content and coverage that someone is sure to disagree with. But some of those choices were especially interesting. For example, the Battle of the Bulge in World War II received more coverage than the Apollo moon landing. Alan Greenspan and his control over the boom economy of the 1990s received about as much coverage as the Kennedy assassination. Uncovered spies in the last decades of the 20th century were given thorough treatment in a chapter on the failures of the FBI, while the World Trade Center bombing was only mentioned in passing during the account of the Oklahoma City bombing.

I imagine it’s hard to put history in perspective, especially recent history. But how we make those choices is certainly fascinating.

Looking back on the entire book, it’s bizarre how much space is given to war. Each and every war was given a thorough overview, including the reasons for the war and the important milestones of each war, such as major battles. It seems odd to give so much space to each individual battle. Surely wars themselves and the reasons for each war were important to cover, but I don’t get the emphasis on each minute rise and fall. Wars shape our society, without a doubt, but I would think other social factors would have more importance than the Battle of Midway.

The other feeling I was left with was the incredible failure of mankind. Again and again we’re confronted with disgusting realities, whether it’s the Constitution declaring black men to be three-fifths of a person, the savage treatment of Native Americans justified by their supposed savageness or the national superiority that sees immigrants as lesser persons, despite the fact that we’re a nation of immigrants.

The Tulsa race riot of 1921 was one such incident, a racially motivated powder keg that saw an entire black neighborhood burned to the ground and several hundred people killed. It was such an ugly affair that it was expunged from local records and never acknowledged until recently.

History is full of this kind of sadness.

But as I was driving across the prairies of Kansas hearing about the civil rights movement, I found moments of hope. In the landmark 1954 Brown v. Board of Education case the Supreme Court finally overturned more than 50 years worth of racism that had been enshrined in U.S. court decisions. What’s perhaps most amazing about this is how Chief Justice Earl Warren convinced the other justices to issues a unanimous ruling, leaving no question as to the utter defeat of segregation. The back story is even more intriguing, that the court was actually re-hearing the case and that Warren was appointed chief justice before this final re-hearing. Ironically, President Dwight Eisenhower called his appointment of Warren the “the biggest damned-fool mistake I ever made.”

I was hearing this history while driving past exits for both the Dwight D. Eisenhower Presidential Library and the Brown v. Board of Education National Historic Site. You don’t always think about it, but Kansas has been a flashpoint for racial progress going back to the Bleeding Kansas days when the territory was at the middle of a slave vs. free state debate.

In spite of all our failures, weakness and stupidity—both then and today, for surely we have our own failures we’ll one day be explaining to our children—there is always room for hope.

Free Christmas Music 2011

I like Christmas music and I like free music, so I must double-like free Christmas music. And yes, I do. I’ve shared some free Christmas music in the past, but this year there are a few offerings worth mentioning:

  • Justin McRoberts: Right now you can get the Christmas Songs EPs from acoustic folk rocker Justin McRoberts for free from NoiseTrade. You do need to hand over your ZIP and an email, but otherwise it’s free. One of Justin’s songs made it on my top 5 list of Christmas songs, so it’s worth checking out.
  • Eisely: Over at Facebook you can download the Dupree Family Christmas Bundle, which is a collection of Christmas songs recorded over the years by members of the Texas-based band Eisley. How to describe Eisley? Hmmm… female-fronted, melodic-melancholy rock with a lot of harmonies?
  • Amazon’s Advent Calendar of Free Christmas Music: Every year Amazon gives away a song a day until Christmas for 25 days of free music. Some of it is worth a pass, but there are some gems here, including something for all tastes. We’re talking Bing Crosby to Twisted Sister, Leigh Nash (of Sixpence None the Richer) to the Flaming Lips, and Brian Wilson to Fitz and the Tantrums. Give it a try.
  • Five Iron Frenzy: OK, it’s not very Christmasy (at all), but I’d be remiss not to mention the new Five Iron Frenzy (they’re back) single you can get for free: “It Was a Dark and Stormy Night.” It’s free and it’s close to Christmas, so let’s call it a Christmas present. (OK, if you really want some Five Iron Christmas, you’ll have to shell out for “Gotta Get Up.”)

Hope you enjoy yourself some free Christmas music.

And if you’re up for spending a few bucks on your Christmas music, I strongly recommend the Sufjan Stevens’ Songs for Christmas. I could rock around the Christmas tree to that indie-rock wonder collection all night long.

Five Iron Frenzy Is Back

The Internet and the power of social media has breathed new life into the corpse of disbanded and broken bands, allowing reunions of the long lost music of your youth. When record company economics made it too difficult for those struggling bands, the Internet has found a way. Of all the recent reunions, none has excited me more than the rise of Five Iron Frenzy. And none has garnered the stories.

A ska-driven, nerd-core band of Christians, Five Iron Frenzy haunted the edges of the Christian music scene in the late 1990s and early 2000s, never quite finding full acceptance due to the two extremes of their off-beat humor and honest explorations of faith. But they had a rabid fan base.

That fan base proved itself by supporting Five Iron’s return, fully funding their Kickstarter goal of $30,000 in just 55 minutes. The band has since raised nearly $170,000 from more than 2,700 fans to fund their next album and tour. You have until Jan. 21 to support their effort.

Plus, you can get a new song, “It Was a Dark and Stormy Night,” for free.

In typical Five Iron fashion, it’s all a little weird. The headlining video on Kickstarter—usually a crucial marketing piece that should be well planned and produced—is a nearly 8 minutes of Five Iron lead singer Reese Roper wandering around in the desert pretending to be on a survivor show. It’s not until the final minutes that he actually talks about the reunion. Or there’s the second Kickstarter video from drummer Andy Verdecchio, a much shorter and—if possible—weirder video that tries to spoof pledge videos. (Though from the times I’ve interviewed both Roper and Verdecchio, I wouldn’t expect anything else. One time I was interviewing Verdecchio and two other band members and Verdecchio never said a serious thing in the entire interview.) There’s also the Relevant magazine interview with Roper made it sound like the band got back together because they had nothing better to do.

But it’s also Five Iron. Glad to have them back.

Benefits vs. Features

Abby and I have been cell phone shopping (for her, not me—I still can’t justify it), and surprise, surprise—it’s delivering great marketing lessons.

We’re comparing Android phones on Virgin Mobile’s no-contract plan, and the way they pitch the phones is pathetic. They’re talking about features instead of benefits. They tell you all the phones features, but they don’t talk about how those features actually benefit you. And most of the time in their rush to tell you features, they just keep telling you more and more features to the point that they’re completely useless.

  • A clock? Seriously? That’s the feature you’re going to brag about?
  • I can send email on the phone? Wow. Every smartphone you sell does that. And it’s not like we’re looking at smartphones and non-smartphones side by side where the ability to send email would be worth pointing out.
  • RAM: 512 MB. What does that mean? Later on we get “Internal Memory Size Limit: *ROM 512MB,” followed by the asterisk explanation: “* Usable ROM is less than usable RAM by 152MB” I’m a pretty tech savvy guy, but I’m still lost.
  • Access to the Android app store? No.

Those are all features the company keeps lining up like they’re aiming for bragging rights. What they don’t realize is that they’re making it harder and harder for a customer to choose a phone.

Instead, they should talk about benefits. A feature is that you can access the Android app store. A benefit is that I can find an app to do anything I want, whether it’s track my budget or calculate tip.

Wait, that sounds familiar. How does Apple advertise its app store? Oh yeah: “There’s an app for that.”

Give people benefits instead of features. Apple figured that out and it’s why the iPhone is everywhere.