I love how Seth Godin explains blogging in this little nugget from an interview earlier this year:
“Blogging lets you drip ideas, bit by bit, to people who want to hear them. There are two crucial ideas in that sentence, so let’s unpack them.
“The dripping matters because that’s how people learn. Not in one hour chunks, but one little idea at a time. Do it for five years or more, every single day (as I’ve done on my blog) and you build trust and credibility and a body of work. The permission (“want to hear them”) is important because if no one is reading your blog, you’ll know. And then you can change it. And over time, you can earn the right to talk to a thousand and then ten thousand and then a million people.
“And isn’t that your mission?”
That drip, drip, drip of ideas is how the best of focused blogs work (which probably means this blog isn’t very focused). If you want to succeed at blogging you have to understand the importance of that tiny, consistent process of dripping.