A couple weeks ago I discovered that one of my favorite authors, Anne Lamott, doesn’t have a web site. She’s got a Wikipedia page, the speaking agency representing her has a page, Salon.com has a list of her columns—heck, there’s even my Anne Lamott Squidoo page. But Anne Lamott herself has no official web site.
How can a well-known author not have a web site in 2008?
Sadly, I asked that same question in 2005.
So here’s the deal, Anne: Drop me a line and I’ll build you a web site.
I can’t imagine what’s keeping Anne Lamott from having a web site, but I imagine it’s something she doesn’t think she needs. I’d also guess she’s not an incredibly tech-savvy person, which means a web site wouldn’t be high on her list. She’d also need the right kind of web site—you can’t just throw up any old site.
Here’s what I think Anne Lamott needs:
- A run down of all her available books with summaries, excerpts and links to buy them.
- A news section that gives current updates about Anne Lamott, what she’s working on and links to interviews, columns or anything Lamott-related (i.e., a blog).
- An events calendar that details her public appearances.
- A basic author bio.
- Information about how to contact the author.
- An e-mail newsletter/RSS feed to keep people connected.
That’s about it. You could definitely do more, but tackling this list alone would be huge. And the key, of course, would be keeping it updated (which is why I’m the person to build Anne Lamott’s site, not some techie/designer who can make a beautiful site that won’t get updated). That news section would need to be updated at least once a month (once a week would probably be ideal).
That’s all it would take to join the Internet revolution. And the result? More connection, more fans and—I’d be willing to bet—more books sold.
Update: Sadly, Anne Lamott isn’t the only author without a web site.