My friends at Personality™ just bought a $250 piece of toast. It’s an actual piece of toast, but they’ll never hold it or eat it. Instead it gets them a prominent position on Your Name on Toast and $250 goes to charity.
It’s the latest twist on these advertising pages that started with the Million Dollar Homepage, only this one is for charity and the price keeps going up (which reminds me of One Thousand Paintings, only it’s not as complex–the price just goes up).
Seth Godin talked about it a while back and it’s just amazing to me that these things take off. It’s kind of like the online equivalent of what modern artists always hear–“I could have built that!”–then why didn’t you?