Comments on: Despite Criticism, (Red) Rocks http://www.kevindhendricks.com/2007/03/05/despite-criticism-red-rocks/ Thoughts, ponderings, reflections. Thu, 18 Mar 2010 19:52:25 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Kristina http://www.kevindhendricks.com/2007/03/05/despite-criticism-red-rocks/comment-page-1/#comment-1849 Kristina Thu, 08 Mar 2007 16:47:09 +0000 http://kevindhendricks.com/2007/03/05/despite-criticism-red-rocks/#comment-1849 THANK YOU!! (RED) campaign donated $18 million and counting to Global Fund, and promoted the organization's awareness. Most definitely a win-win situation for all corporations involved, consumers, and many Africans afflicted with HIV/AIDS, malaria and TB. I don't understand why so many people are fighting this campaign. You're right, (RED) does not promote consumerism; rather, it cashes in on established American consumerism, targeting existing consumers and offering an opportunity for them to donate to the Global Fund, now $18 million wealthier. I am an Auburn University student, planning to graduate this December and enter into the cause marketing arena. The Buy (Less) campaign demonstrates a threat to the cause marketing industry. Hopefully this backlash will not continue. We shouldn't have to fight people to promote charitable causes! THANK YOU!! (RED) campaign donated $18 million and counting to Global Fund, and promoted the organization’s awareness. Most definitely a win-win situation for all corporations involved, consumers, and many Africans afflicted with HIV/AIDS, malaria and TB. I don’t understand why so many people are fighting this campaign. You’re right, (RED) does not promote consumerism; rather, it cashes in on established American consumerism, targeting existing consumers and offering an opportunity for them to donate to the Global Fund, now $18 million wealthier.

I am an Auburn University student, planning to graduate this December and enter into the cause marketing arena. The Buy (Less) campaign demonstrates a threat to the cause marketing industry. Hopefully this backlash will not continue. We shouldn’t have to fight people to promote charitable causes!

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