Star Wars: The Marketing Strikes Back
April 25th, 2005 Posted in Business & Marketing
The final chapter of the Star Wars saga, Episode III: Revenge of the Sith, comes to theaters May 19th and the propaganda machine is in full effect. You’ve probably seen the Darth Vader version of Mr. Potato Head, dubbed Darth Tater, and some have already discussed the Darth Vader sprinkler, but you haven’t seen anything yet.
Are you ready for Yoda using the force to yoink a can of Diet Pepsi? Be afraid. Be very afraid. The marketing tie-in machine is going overboard
3 Responses to “Star Wars: The Marketing Strikes Back”
By dave on Apr 26, 2005
Hey Kevin,
This is (supposedly) the last Star Wars movie, and Lucas is going to milk it for all that it’s worth. Whether he’s doing this to raise money for future products that are going to be more artistic and less marketable, or simply to line his pockets, I don’t know. Probably both.
I understand the film industry, like everything else, is driven by money, but the degree to which this film is being marketed is so over the top that I just find it a little sickening.
By Moving Pictures on May 2, 2005
Star Wars: Revenge of the Sith Mania
Star Wars Episode III: Revenge of the Sith opens May 19, the marketing machine is churning (I saw my first Yoda hocking Diet Pepsi commercial today) and the media are swarming. Time features Darth Vader on the cover this week…
By Moving Pictures on May 17, 2005
Darth Vader Lords over Burger King
As if yesterday’s Star Wars commercials weren’t enough, how about a giant, inflatable Darth Vader towering over your local Burger King? The same company that made the inflatable SpongeBob SquarePants balloons (many of which were stolen) is making the 9…