Ready to be frightened by the tremendous power movies have on the lives of teens?

58% of teens go to the movies in a given week.
92% of teens list going to the movies as an “in” activity (ranked higher than any other)

A study of teens and their summer movie preferences found Spider-Man 2 as the clear winner, with 41 percent of teens seeing the movie and 67 percent of those saying they “loved it.”

Intriguingly, the R-rated Fahrenheit 9/11 was seen by 11 percent of teens, but a full 95 percent of those who saw it either liked it or loved it. You could draw a lot of conclusions from that (only anti-Bush, pro-Michael Moore teens would even go see the movie), but one conclusion might be that teens can be effectively reached by a movie. That’s probably pushing it based on this study, since they only liked the movie, they weren’t asked about their support of Bush or Kerry.

At any rate, it’s clear that movies have a firm grip on the consciousness of teens. (numbers from Teen Research Unlimited)