Revenge of the Banner Ad
August 24th, 2004 Posted in Business & MarketingBanner ads are the middle child of the advertising industry, forgotten and left behind. Dimissed as ineffective, advertisers have turned elsewhere, though banner ads continue to vie for eyeballs. BannerReport.com offers a virtual museum of over 15,000 banner ads, giving designers and marketers a chance to compare ads side by side. The gallery doesn’t offer background on the ads or their success rate, but it does give designers a glimpse of what’s been done.
